I love the way some people who grew up in Seattle or Alaska pronounce the word “measure”.

Thy pronounce it as if it’s spelled maysure.

What about your ideal clients? Do they have “insider” language that you would benefit from knowing?

Would speaking their language more effortlessly help you position yourself as an insider who can deliver outsized value?

Or would it be more beneficial to be an outsider who sees their problems more clearly than they do? Would that deliver more value to them?

The answer, of course, depends on you and your specific situation.

The best way to find the answer is to do some deep market research.

If your dev shop got fewer than 10 leads last week, you need to take this free email course –>

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