I believe I may have a few things in common with the multi-Grammy winning producer Mutt Lange.
And of course, we have a few differences too.
He, for example, has written songs and produced albums for AC/DC, Def Leppard, Foreigner, Michael Bolton, The Cars, Bryan Adams, Huey Lewis and the News, Billy Ocean, Maroon 5, Lady Gaga, Nickelback, and Muse.
I have not written any songs for those groups, nor have I produced any albums that have gone on to be the second-best selling album of all time.
Mutt Lange married country musician Shania Twain, apparently had an affair with her best friend Marie-Anne Thiebaud, and broke up Thiebaud’s marriage (along with his own) allowing Twain to marry Thiebaud’s former husband several years later.
I have not broken up anybody’s marriage.
However, I get the sense that Mutt Lange is an introvert. He now lives in semi-seclusion somewhere in Switzerland and hasn’t given an interview in decades. And he’s a strict vegetarian.
And that’s where we start to look a lot more alike.
I don’t think I have any Billboard-charting albums up my sleeve, but I do know exactly what it’s like to be an introvert (and I’m a vegetarian too).
And in fact I’ll just shoot straight with you here:
I believe that when it comes to marketing, introverts have several compelling advantages that allow them to market with world-class power and depth, accomplishing things that extraverts would have to struggle to match.
No, I’m not saying introvert >> extravert. I’m just saying if you’re an introvert, you probably have some advantages you might not be hip to.
Thusly… if you’ve ever felt like being an introvert is somehow a disadvantage when it comes to marketing your services, I think you’re going to want to check out a free webinar I’m doing together with Janelle Allen, an expert in online courses. It’s this Wednesday at 7:30am Pacific time, and here’s the agenda:
- Why marketing probably feels to you like stealing candy from a baby
- How introverts can adopt a more comfortable and productive marketing mindset
- The 3 must-haves and 1 nice-to-have for your marketing needs
- Actionable, non-sleazy marketing strategies that get results
- 5 introvert-friendly ways to market your online course and other digital products
Sign yoself up here: http://get.zencourses.co/marketing101/