[PMC] Can’t see it to fight it

(Readin’ time: 1m 51s)

Jason Molina wrote this song, “Ring the Bell”, that has this line that just guts me every time I hear it.

I tried and tried to pull out the right excerpt for you, but each attempt lost critical context, so instead here’s the whole song:


Help does not just walk up to you
I could have told you that
I’m not an idiot
I could have told you that
In every serpent’s eye watch you go where you go
Every serpents double tongue takes a turn with your soul
If you let them ring your bell (x2)
They’re ringing the bell (x2)
Why wouldn’t i be trying to figure it out
Everyone tells you that
Everyone tells you not to quit
I can’t even see it to fight it
If it looks like i’m not trying i don’t care what it looks like
Cause i stood at the altar and everything turned white
All I heard was the sound… of the world coming down around me (x2)
Why wouldn’t i be trying
Why wouldn’t i try (x2)
Them double tongues are singing hear the wail of the choir through the fog (x2)
They’re always close
They’re always so close
Always close
Always so close
If there’s a way out it will be step by step through the black (x2)
Why wouldn’t i be trying to figure it out
It don’t mean i’m not trying if i don’t make it back
I know serpents will cross universes to circle around our necks
I know hounds will cross universes to circle around our feet
They’re always they’re close
Always so close
Step by step one’s beside me to kill me or to guide me
Why wouldn’t i be trying to figure which one out (x2)


And really, you have to listen to it to understand the feeling of it: youtu.be/5xgKpUKPpmc

The line that guts me:

I can’t even see it to fight it

Anyone who has ever struggled with depression understands this. The song, like many good songs, is somewhat ambiguous, but if you’ve ever dealt with depression, you know instantly what Jason is singing about when he reaches that line. You feel it in your bones.

This “can’t even see it” idea applies to other things too!

  • Positioning
  • Mindset
  • Habits

While depression is pretty destructive, these other hard-to-see items can be harmful, neutral, or helpful.

What they have in common is how they become sort of invisible to us. We “can’t even see it”, even though these things are very impactful on our businesses.

So today’s question: what has become invisible to you?

-P