[PMC Daily Insight] 5 lenses for evaluating lead generation approaches

List member Brad sent me the below, and it's excellent and thought-provoking. It's a page from David Maister's book, "Managing the Professional Services Firm".1

(Here's the full rez PDF: pmc-dropshare.s3-us-west-1.amazonaws.com/Scan-Jun-29-2019-at-11.45-AM.pdf)

The framing of Maister's preferred lead generation approaches is dated, because the book . . .

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