[PMC Daily Insight] The 2019 Meeker Report, interpreted for consultants

Here's what struck me from an initial read of Mary Meeker's 2019 Internet Trends Report, seen from the lens of how these trends might be interesting or useful to the indie consultant.

Slides 28 - 30: "Effective + Efficient Marketing = One's Own Product + Happy Customers + Recommendations"

This section tells a story of generally rising cost of acquiring new customers (CAC), which is really a larger story of rising cost per click for online paid advertising