[PMC Daily Insight] The second ideal

In my small group program, The Expertise Incubator, participants face 5 challenges. As we do so, we are guided by three ideals:

  1. Anything you create in this program should be good enough to spread by word of mouth alone.
  2. Anything you create in this program--if you give it away for free--should be good enough that some would gladly pay real money for it.
  3. You should be willing to work daily for 2 to 3 years to make ideals 1 and 2 become true in your work. In other words, you . . .

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