[PMC] Evolved roadside signs

(Readin' time: 2m 29s)

Bobby Ramirez he never said nothin'Six months later I left the lineI drifted to the central valleyAnd took what work I could findAt night I searched the local barsAnd the migrant townsLookin' for my LouisaWith the black hair fallin' down

--"The Line", Bruce Springsteen

The California Central Valley has learned a fundamental marketing lesson, and it's been beautiful to watch.

I'm not sure who puts up those big roadside signs about the area's need for water, but they've been doing it for . . .

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