[PMC] More Mailbag: “Vue.js specialization”

Chris Ferdinandi offered some really good insight in response to https://philipmorganconsulting.com/pmc-vuejs-specialization/ :


From what I’ve observed, I’m not sure an agency who specializes in Vue would find that a differentiator. If anything, it turns them into a set of hands by focusing on the platform instead of the problem you’re trying to solve.

For someone who sells education products, though, I think Platform Specialization can be a really good thing, especially if you become known as the “go to person” for that platform. I have a friend who is THE go-to Angular educator, and sells five figures worth of courses a MONTH.

But in that case, the problem is “I want to learn Angular, and [my friend] is the best.” Agencies are probably better served focusing on business verticals or specific problems that cut across them. For example, I recently learned that in the Doggy Daycare industry flooring is a BIG DEAL, and there are consultants who specializes exclusively in helping owners choose the right flooring for their space. They do much better, I would imagine, than the “rubber mat company” does.


Thanks for sharing this, Chris!

By the way, if you’re curious about how developers who are focused on educational products can make use of daily publication to power their business, you must check out Chris’s email list. Sign up for his Daily Developer Tips here: https://gomakethings.com/

Chris does a great job with his email list, and you can learn a lot about email marketing to fellow developers just from joining and watching what he does on his list.

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-P