[PMC] Weakness in service of strength

Vulnerability plays an important role in expertise-driven businesses.

Expertise is often -- and rightly -- framed as a source of power in the services business. So how does the notion of vulnerability -- which seems to be dripping with weakness -- coexist with the notion of power? Let's find out!

What is vulnerability?

As humans, we're all actually experts on vulnerability, whether we know it or not. While the primary drive -- for most of us, anyway -- is to overcome vulnerability, we're born into vulnerability and most of us die after some . . .

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