I want to share a bit of marketing inspiration from one of the greats:
Never make your claim bigger than your proof. And always join your claim and your proof at the hip in your headlines, so that you never trumpet one without the other. — Gary Bencivenga
I would go beyond headlines to say “always join your claim and your proof at the hip in your marketing“.
I know that a lot of software developers haaaaate marketing because there are so many examples of marketing that’s divorced from proof. Or worse yet, marketing that never even bothered to think about proof. And worst of all, marketing where there is no underlying proof whatsoever.
I want to help you do things differently:http://commodityprisonbreak.com