Referrals to Other Experts

The success of your dev shop is #1 on my list of priorities. Selling my services is only important to me if the fit is right and positive ROI is likely. If you need help with something other than transitioning from coder to consultant, check out these experts. They're part of a world-class ecosystem of training, consulting, and coaching for most facets of improving your custom software development business.

Blair Enns

Blair has a year-long training program that covers positioning, marketing, and sales in great depth. I can't recommend it highly enough: Blair's program is geared towards creative agencies rather than technical ones, but I still think you should check it out to see if it meets your needs. Even if Blair's program is not a great fit for you, join his email list now. It's impressively good stuff every time he emails you:

David C. Baker

David offers a variety of consulting services for marketing firms. His depth of experience and extensive body of original research could be just what you need to improve your firms' strategy and performance: Even if David's services aren't right for you, also join his email list asap. It's also great stuff every time he emails you:

Jonathan Stark

Jonathan is a business coach who helps independent professionals increase their profitability. He is the author of Hourly Billing Is Nuts (, the host of Ditching Hourly (, the co-host of The Business of Authority (, a regular panelist on The Freelancers' Show (, and writes a  daily newsletter ( that you should should join if the idea of selling your life away in one hour increments makes you sick.

Karl Sakas

Karl brings his agency operations background ( to help agencies maximize profits and grow without growing pains. He's advised agencies on six continents, typically with 10-100 employees. Clients call Karl their "agency therapist."

Sign up for his email tips to get a free copy of Don't Just Make the Logo Bigger, his eBook on handling difficult clients:

You can also get a copy of Made to Lead and The In-Demand Marketing Agency on Amazon.

Liston Witherill

Liston offers sales training for solopreneur consultants and agency owners. He offers a variety of consulting and coaching to improve your selling outcomes, build confidence and comfort in selling situations, and generate powerful referrals. You can learn more about Liston's training options at:

I recommend you grab his thought-provoking (and entertaining) emails:

Marcus Blankenship

Marcus helps great programmers become the brilliant leader their team is dreaming of.  If you’ve got a team that seems stuck in neutral, Marcus can help you build a high-performance environment where everyone’s motivated.  He offers group and individual coaching, as well as intensive hands-on workshops.  Even if he’s not a great fit for you, join his email list now.  It’s tons of good stuff you can apply today:

Lead Cookie

Lead Cookie is a done-for-you Linkedin prospecting service created by Jake Jorgovan ( They manage your Linkedin profile and start warm conversations between you and your ideal prospects.

If you have a strong positioning statement and value proposition ready, then Lead Cookie can be a great way to scale up your outreach and generate leads. On average Lead Cookie leads to 4-10 booked phone calls per month.

They also have a 30-Day Money Back Guarantee. If you are unhappy for any reason they will refund 100% of your money. You can learn more at