Lead Generation Resources for Your Custom Software Development Business

The absolute best resource I have to help you build an effective, repeatable lead generation infrastructure for your custom software development shop is my email list. Every weekday you'll get a Vitamin B shot of value for your business.

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Additional Resources

Dev Shop Marketing Briefings

If you want to build a robust pipeline of work for your custom software development business, you will find my Dev Shop Marketing Briefings very valuable. I or a guest expert will spend 30 minutes teaching you how to market your services better and 60 minutes answering your questions.

The Positioning Manual for Technical Firms

Narrowing your marketing focus to a single, highly-profitable niche is the most valuable improvement you can make to your software development business. Actually pulling this off is not easy. You will face strategy, research, and emotional challenges. The Positioning Manual will help you succeed.

Trust Velocity

Many lead generation techniques do nothing to build trust. Paid advertising is an example of this. My Trust Velocity research profiles 46 lead generation techniques by how much trust they build, how quickly, and how suitable they are for generating high quality leads rapidly

Positioning Crash Course

Identifying and dominating a desirable market position is the cornerstone of a profitable, in-demand services business. This process is often a high-stakes, low-certainty exercise in fear and frustration. My free Positioning Crash Course helps you cut through these roadblocks.

Lead-Gen Website Template

Most web design patterns emphasize ease of scanning content or following hot trends (parallax, anyone?), but fail completely at generating leads. Grab a free copy of this Lead Generating Website Template to avoid staring at a blank text editor only to produce yet another crappy "me too" website. MOAR leads!

Articles on Lead Generation

Not *another* course…
I think it's high time I explain WHY I'm building a course on positioning. There's a group of freelancers who[...]
Building it up, one layer at a time
One of my all time favorite albums is The Trinity Session, by Cowboy Junkies. I know the usual music geek factoids[...]
Isha’s “Positioning Eureka Moment”
List member Isha wrote in with her "Positioning Eureka Moment" story: --- My Eureka moment came when I was doing[...]
Martin’s “Positioning Eureka Moment”
List member Martin wrote to tell me about his "Positioning Eureka Moment": --- i knew that i wanted to specialize[...]

About Philip Morgan

I help development shops get more qualified leads without hiring a sales person. I use positioning, education-based content marketing, and marketing automation to make that happen. I'm also the author of The Positioning Manual for Technical Firms.

Two months in, this is actually happening! By declaring a niche and expertise at least enough to get out there and start interviewing people and evaluating it, I became connected with people in the industry and was offered a recurring consultant job. I’m about to launch a more targeted website and I have lots of specific ideas for marketing and products now that I have a market to focus on.

Connie Holen, Web Designer for Yoga Professionals
John Doe UI/UX Designer

Are you a small development shop looking for more leads? Philip Morgan is the leading voice in the field of scalable lead generation for technical consultants. His deep expertise on positioning and modern approaches to content marketing make him an indispensable resource for any small development shop.

Brennan Dunn
John Doe UI/UX Designer

Philip’s pre-engagement questionnaire was gold! I learned a ton going through the process of filling it out. I would have paid for that alone. After our one hour strategy call with Philip, we decided to focus our agency on SEO work for mid-sized and start-up tech companies—and we’re excited about it! We are starting to get speaking engagements because of our new niche. We are big fans of yours Philip and received so much value from hiring you!

Dale Bertrand, President, Chimaera Labs
John Doe UI/UX Designer

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Copyright 2017 by Philip Morgan Consulting