Lead Generation Resources for Your Custom Software Development Business


The absolute best resource I have to help you build an effective, repeatable lead generation infrastructure for your custom software development shop is my email list. Every weekday you'll get a Vitamin B shot of value for your business.

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Dev Shop Marketing Briefings

If you want to build a robust pipeline of work for your custom software development business, you will find my Dev Shop Marketing Briefings very valuable. I or a guest expert will spend 30 minutes teaching you how to market your services better and 60 minutes answering your questions.

The Positioning Manual for Technical Firms

Narrowing your marketing focus to a single, highly-profitable niche is the most valuable improvement you can make to your software development business. Actually pulling this off is not easy. You will face strategy, research, and emotional challenges. The Positioning Manual will help you succeed.


Many lead generation techniques do nothing to build trust. Paid advertising is an example of this. My Trust Velocity research profiles 46 lead generation techniques by how much trust they build, how quickly, and how suitable they are for generating high quality leads rapidly.


Identifying and dominating a desirable market position is the cornerstone of a profitable, in-demand services business. This process is often a high-stakes, low-certainty exercise in fear and frustration. My free Positioning Crash Course helps you cut through these roadblocks.


Most web design patterns emphasize ease of scanning content or following hot trends (parallax, anyone?), but fail completely at generating leads. Grab a free copy of this Lead Generating Website Template to avoid staring at a blank text editor only to produce yet another crappy "me too" website. MOAR leads!

The real reason

By Philip | June 4, 2018

The real reason the United States hasn’t adopted the metric system is that “kilometers, and kilometers, and kilometers” doesn’t make nearly as good a country music lyric as “miles, and miles, and miles” does. 😉 What’s the real reason why you haven’t specialized your services? Maybe it’s not the right time? It definitely is a…

The broom and the vacuum cleaner

By Philip | June 1, 2018

Sometimes a broom creates more value than a vacuum cleaner. The broom is almost certainly cheaper than the vacuum cleaner. It’s a dramatically simpler machine. It’s even cheaper to operate cause there’s no electricity cost. Yet, in some situations, it creates far more value than even the world’s best vacuum cleaner would. Tight quarters are…

Would-be specialists interested in mission-driven orgs

By Philip | May 31, 2018

Apparently lightning does strike twice! A few weeks ago I let y’all know about a project opportunity for a specialized developer. I don’t know what ultimately came of that since I purposefully didn’t make myself an intermediary (recruiting is not a business I want to expand into 🙂 ), but I’ve got another one that…

Would you pay someone else to think for you?

By Philip | May 30, 2018

Why would you pay someone else to think for you? Isn’t that something best done ourselves? Whelp, I do that, and lots of others do too. I pay a personal trainer. She doesn’t lift the weights; I do. But she does all the thinking about which ones, how much, and how frequently. And I’m happy…

Selling advice was the weirdest thing

By Philip | May 29, 2018

List member Alessandro sent me the following and I immediately asked him for permission to share here because it’s such a crystal clear illustration of a super-important concept. I’ll follow this up with a few comments after, but first, here’s what Alessandro wrote me (shared with his permission): —— Hey Philip, Recently, I’ve been on…

New version of https://1pageleadgen.site

By Philip | May 28, 2018

I’ve recently switched my hosting for https://philipmorganconsulting.com from Pagely to Cloudways, and I figured I’d tackle some long-planned updates to https://1pageleadgen.site at the same time. So, I’ve got a new version of https://1pageleadgen.site for you. This website template is specifically meant for just a few situations: You’ve just decided how to specialize, and you don’t have a web presence that fits…

An interesting market position

By Philip | May 25, 2018

List member Ari Lamstein shared the following really interesting example of positioning (shared here with permission): —— As I gain more experience with R training I’ve started to try and figure out how effective my training programs are. It turns out if you google “how to evaluate training programs” you will continually run into one…


By Philip | May 24, 2018

A platform focus can be quite fragile. In recent news, Adobe has acquired Magento. This is a very interesting rundown of some of the concerns around this acquisition: https://www.linkedin.com/pulse/magento-adobe-acquisition-what-does-mean-rest-us-karen-baker/ A key point from that blog post: —— What Adobe are very good at is monetisation. Magento is going to the cloud, let us stop even having…

Independently wealthy

By Philip | May 23, 2018

I was speaking recently with someone who mentioned that their business partner, who is basically independently wealthy, is far more discerning about which clients to take on than they are. I know that for lots of us, the ability to say no to shitty clients is a luxury we have to earn, but I wonder–as…

It was so unremarkable

By Philip | May 22, 2018

When I lived in Nashville, TN in the 90’s I drove the Natchez Trace parkway twice. Not back-to-back, but a year or two apart. On one of those road trips, I remember taking a quick side trip to Muscle Shoals, AL (population 13,831 in the year 2016) Before I go any further in this story, in…

Philip Morgan Consulting


I advise self-employed software developers on making the transition from generalist to specialist, and on generating leads. I'm also the author of The Positioning Manual for Technical Firms.


"By declaring a niche and expertise at least enough to get out there and start interviewing people and evaluating it, I became connected with people in the industry and was offered a recurring consultant job. I’m about to launch a more targeted website and I have lots of specific ideas for marketing and products now that I have a market to focus on."

Connie Holen, Web Designer for Yoga Professionals



"I learned a ton going through the process of filling Philip's pre-engagement questionnaire out. I would have paid for that alone. After our one hour strategy call with Philip, we decided to focus our agency on SEO work for mid-sized and start-up tech companies—and we’re excited about it! We are starting to get speaking engagements because of our new niche. We are big fans of yours Philip and received so much value from hiring you!"

Dale Bertrand, President, Chimaera Labs


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