Workshop 1: Decision-Making

Go from confusion to clarity about how you can specialize in just 4 weeks



Deciding how to specialize your custom software development business is confusing or frustrating.


Here's how I'll help you solve that problem:

  • I'll walk you through my process for moving from confusion to clarity & confidence in 4 weeks.
  • I'll limit the participation to 7 people so that you have lots of time to ask me questions and get "spot consulting" assistance during each of our four, 60-minute live meetings.
  • I'll provide you with a simple framework that gets you 80% of the clarity possible with 20% of the effort and time.
  • I'll help you get outside your own head by helping you think about things in terms of the value your prospective clients see in your services.
  • I'll set you up with multiple, unique tools and processes that bring as much "plug and play" ease as possible to your decision making about how to specialize.
  • I'll help keep you accountable to making progress by breaking the task down into bite-sized chunks you can do on your own time between live meetings. You won't be doing this alone.

No matter where you're starting from, at the end of this workshop you'll have 2 good options for specializing in a way that maximizes your confidence and future earning ability.


This workshop will be offered:

  • March, 2018  Already complete, 7 people had career-changing, business-revolutionizing experiences 🙂
  • May, 2018
  • July, 2018
  • October, 2018

I currently promote and sell this workshop mainly over email to my email list, but you're always invited to apply for the workshop right from this page.

Pricing works like this:

  • T minus 4 weeks before the workshop starts, I email anyone who is both a previous customer/client of mine and still signed up for my email list and offer the workshop to them for the "customer price", which is $500 ($300 off the full workshop price). Customers have 3 weeks to take advantage of this price.
  • T minus 3 weeks before the workshop starts, I email the non-customers on my email list and offer the workshop early bird price, which is $600 ($200 off the full workshop price). Non-customers have 1 week to take advantage of the early bird price.
  • T minus 2 weeks before the workshop starts, non-customers can sign up for the full price of $800.
  • T minus 1 week: Workshop registration closes about 1 week before the workshop begins to allow time for prep work, etc.


Why should you trust me to help you with this important decision?

Over the years I've helped hundreds of self-employed software developer with this transition from generalist to specialist. Along the way I've developed a specific process for breaking this intimidating decision down into discrete steps that help you gain clarity and confidence without being overwhelmed.

This page would be super long if I included every kind word from a customer or testimonial here, but you can peruse some of those over here:


The price is $500 if you're a customer/client of mine, $600 if you're a non-customer who pays before the early bird registration deadline (that deadline is 2 weeks before the workshop starts), and $800 full price. Make sure you apply as soon as possible because space is limited, and the application deadline for the workshop is 1 week before the workshop begins.

Here's what you're getting when you buy:

  • A 4-week online workshop.
  • Meetings are held using at 9am to 10am Pacific time (convert that to your local time here) on Wednesdays during the month of the workshop. These are not webinars. They are actual live meetings where you can ask any and all questions by just talking directly to me.
  • Access to a private Discourse forum for Q&A between meetings.
  • Videos to teach you the important concepts you need to know before each live workshop session
  • 1 Year of continued access to workshop materials (videos, tools, etc.) in case you want to revisit them later
  • A small group environment that should help introverts feel comfortable participating
  • Bonus: You'll get the Complete Bundle of The Positioning Manual for Technical Firms

If you'd like to reserve your seat now, there's a simple application process:

  1. Email me:
  2. I'll ask a few questions to make sure you are likely to get a good ROI from this workshop and answer any questions you may have
  3. If we both agree it's a good fit I'll send you a payment link.

If you have questions, please drop me a line:


Q: How much time do I need to put into this workshop each week to get good results?

A: Plan on 4 to 6 hours per week. Some weeks will require less, but if you can free up 4 to 6 hours of "working on the business time" you should be in good shape.


Before I joined the workshop, my biggest challenge with specialization was analysis paralysis - struggling to narrow down a specialization. I also wasn't sure if I would feel good about what we narrowed down to using the workshop.

After the workshop, I had a healthy list of options to specialize in, based on past experiences and interests, ranked by risk level and expertise.

During the workshop, I liked the spreadsheet to help quantify my options. Leaning towards the analytical side, it was incredibly helpful to put numbers to different attributes, and add in my risk/comfort level. This felt much more structured than just creating a list and picking something. It also helped me not feel constrained by what I have the most experience in.

The weekly pacing of the workshop was great. It was helpful to work on one component, then noodle on it for the remainder of the week. Instead of going hog wild one day, overwhelming myself with different concepts.

The weekly conference calls were more important that I expected. Hearing questions from others brought different perspectives that I would not have thought of had it just been one on one. Being a bit of an introvert, it's easier to dismiss the group setting, however it is incredibly reassuring to hear other people on the call struggling with the exact same thing I am.

Additionally, the exercise on writing content was illuminating. It's not easy, but helps show how much experience or interest you have on a topic. The forum was great to look through for other cohorts' questions. Along with the content, and exercise using WordPress/Beaver Builder was nice exposure to a new tool as well.

I've already recommended this workshop.

Finally, I thought the workshop was great Philip. The course content really helped me out, and the conference calls were really helpful. I appreciated the chill vibe on the calls. Nothing ever felt rushed, and you came across as empathetic with our questions. Also, it never felt as though there was a stupid question, or something we should have learned in the module. During our calls you came across as completely genuine, which made them comfortable from the start. While I was reluctant to sign up, I'm happy I did. Thanks for helping me to better my business! -- Ben West


When I started this workshop, I had a lot of ideas about specialization and marketing swirling around in mind but my headspace wasn't focused. Now I am starting to think more specifically in terms of outcomes and value that I can help my ideal customer realize and this has made all the difference in my thinking! I feel more focused, relaxed, and hopeful! Thank you for helping bring about this change in mindset. -- Mayank Patel


I found especially helpful the practical steps and exercises you prepared for us, since I knew most of the "theory" but had no idea how to put it into practice. -- Alessandro Menduni


I've been sold on the need to specialize ever since I read "The Positioning Manual for Technical Firms", but I was never able to turn the concepts into anything tangible until this course.  The combination of video instruction, practical application, and weekly Q&A sessions are what allowed me to finally go from theory to implementation, from "wanting to" to actually accomplishing it.

Going through the course with a group of other people was especially useful. Watching you walk group members through the questions and thought process of selecting a specialization was like private coaching, only multiplied.  I remember one session when one of the group members was sharing a particular challenge...and almost every other member was noding their head in acknowledgment. Knowing that others share, and are overcoming, the same difficulties is very heartening. -- Lee Carter