Here they are… forms of differentiation that are way stronger than the 4 weak forms I mentioned yesterday:
- Complete the work or achieve the project goal faster
- Reduce risk to your client
- Be easier for your client to work with
- Propose and deliver something that benefits their business more than what they originally thought was possible
- Provide better advice to your client
- Say no to bad ideas that your client doesn’t know are bad ideas
- Provide the client with additional resources they need but don’t have access to themselves
- Help your client spend money more wisely
- Include unique IP in your engagement
- Pricing (premium/budget, predictability, flexibility)
That’s it for today. Print this list out and MEDITATE on it over the next few days. 🙂
Over the next 2 weeks I’ll offer some comments on each of these forms of differentiation and examples of how you might apply it to your business. Stay thee tuned to this station!
The TPM Positioning Troubleshooting Guide tells you:
- What to do if you have many interests or previous clients and I can’t choose one to focus on.
- Why you want to avoid “betting the farm” on a new market position and how to avoid doing that.
- How avoiding talking to clients is harming you.
- 7 simple questions you can use to begin providing more value to your clients.
- And lots of other useful troubleshooting info for you if you’ve gotten stuck with positioning.
The TPM Positioning Troubleshooting Guide is part of the Complete Bundle version of http://thepositioningmanual.com. Pick up your copy now.