Kenna Cote: What it Takes to Grow a Business in a Tiny Niche

Kenna Cote is absolutely killing it in a tiny, weird niche. Kenna teaches people who make handmade soap how to do a better job of running their business. To become a leader in her niche, Kenna had to overcome external resistance, fear, and other obstacles. She tells her story here.

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Nick Disabato on Niches, Boredom, and Changing Your Focus After Becoming Known for Something

I spoke with interaction designer Nick Disabato about one of the most common fears around specialization: the fear of boredom. In this episode, Nick shares his journey towards specialization. This conversation brought out several fascinating points about choosing a specialization, changing a specialization, and using specialization as a tool to create a sustainable profitable business.

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If I Specialize My Business, Won’t I Get Bored?

We tend to fear that if we specialize in solving an expensive problem, we will get bored very quickly with our work. Then what? Will we be stuck in a boring job that we created for ourselves and crying ourselves to sleep on $500 bedsheets? Will we be doing the exact same set of activities day in and day out for our clients?

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