I spoke with Samuel Hulick about his journey from general UX designer to being well known as the “user onboarding guy”.
Paul Jarvis talks about the benefits of focusing on a specific audience
Kai Davis and I discuss active listening and how it relates to consulting. If you’re curious about active listening and how you can better at it yourself, you’ll enjoy this episode.
In this episode Liston Witherill talks about the role that specificity plays in getting your message across to prospects and clients. Liston is a professional copywriter who helps technology companies get more leads and conversions.
There’s one thing I’ve never heard anyone else say about doing a great interview. This episode digs into that one powerful technique, and covers a few others too.
Gale Stafford has recently answered some tough questions in his own business. Questions like how to validate a market focus, and how to deal with the fear and doubt that accompany a low-information high-stakes decision.
Kenna Cote is absolutely killing it in a tiny, weird niche. Kenna teaches people who make handmade soap how to do a better job of running their business. To become a leader in her niche, Kenna had to overcome external resistance, fear, and other obstacles. She tells her story here.
The term “positioning” was coined in 1972 by Al Ries and Jack Trout, and big product brands have used positioning to gain competitive advantage ever since then. I interviewed Al Ries about how the concept of positioning applies to professional services businesses.
A journey towards having a more narrow focus in their business
I spoke with interaction designer Nick Disabato about one of the most common fears around specialization: the fear of boredom. In this episode, Nick shares his journey towards specialization. This conversation brought out several fascinating points about choosing a specialization, changing a specialization, and using specialization as a tool to create a sustainable profitable business.
We tend to fear that if we specialize in solving an expensive problem, we will get bored very quickly with our work. Then what? Will we be stuck in a boring job that we created for ourselves and crying ourselves to sleep on $500 bedsheets? Will we be doing the exact same set of activities day in and day out for our clients?
Why do folks feel nervous about putting themselves out there?