My guest Eric Davis was booked solid for months after he became “the Redmine guy”.
What is this podcast all about? Well, it’s about overcoming the paradox that prevents our consulting businesses from becoming highly compensated, highly in demand.
How big does a niche have to be to be big enough? Let’s find out! (part 2 of 2)
Kurt Elster saw explosive growth when he moved his agency from building brochure websites to a focus on a single service for a single platform.
Interior designer Cheryl Janis shares how she overcame the many fears she faced during her journey towards positioning her business.
How big does a niche have to be to be big enough? Let’s find out!
Kai Davis talks about how focusing on your audience is a key part of positioning your business.
Sometimes positioning is not about going from generalist all the way to fully focused expert. It can be a more gradual process.