CPP 002: Eric Davis Was Booked Solid for Months
My guest Eric Davis was booked solid for months after he became “the Redmine guy”.
CPP 001: Introduction to The Paradox
What is this podcast all about? Well, it’s about overcoming the paradox that prevents our consulting businesses from becoming highly compensated, highly in demand.
CPP 004: Estimating Market Size Part 2
How big does a niche have to be to be big enough? Let’s find out! (part 2 of 2)
CPP 005: Kurt Elster 8x-ed His Revenue With Positioning
Kurt Elster saw explosive growth when he moved his agency from building brochure websites to a focus on a single service for a single platform.
CPP 008: Cheryl Janis on the Fear of Positioning
Interior designer Cheryl Janis shares how she overcame the many fears she faced during her journey towards positioning her business.
CPP 003: Estimating Market Size Part 1
How big does a niche have to be to be big enough? Let’s find out!
CPP 007: Kai Davis on Positioning and Your Audience
Kai Davis talks about how focusing on your audience is a key part of positioning your business.
CPP 006: One Step More Specific
Sometimes positioning is not about going from generalist all the way to fully focused expert. It can be a more gradual process.