
CPP 002: Eric Davis Was Booked Solid for Months
My guest Eric Davis was booked solid for months after he became “the Redmine guy”.
CPP 001: Introduction to The Paradox
What is this podcast all about? Well, it’s about overcoming the paradox that prevents our consulting businesses from becoming highly compensated, highly in demand.
Eric Davis Was Booked Solid for Months
My guest Eric Davis was booked solid for months after he became “the Redmine guy”.
Estimating Market Size Part 2
How big does a niche have to be to be big enough? Let’s find out! (part 2 of 2)
Kurt Elster 8x-ed His Revenue With Positioning
Kurt Elster saw explosive growth when he moved his agency from building brochure websites to a focus on a single service for a single platform.
Cheryl Janis on the Fear of Positioning
Interior designer Cheryl Janis shares how she overcame the many fears she faced during her journey towards positioning her business.
Introduction to The Paradox
What is this podcast all about? Well, it’s about overcoming the paradox that prevents our consulting businesses from becoming highly compensated, highly in demand.
Estimating Market Size Part 1
How big does a niche have to be to be big enough? Let’s find out!
Kai Davis on Positioning and Your Audience
Kai Davis talks about how focusing on your audience is a key part of positioning your business.
One Step More Specific
Sometimes positioning is not about going from generalist all the way to fully focused expert. It can be a more gradual process.