The Positioning Crash Course

Want to know how to increase your power with clients and transform your marketing?

Take your understanding to the next level with a short email mini-course from Philip Morgan Consulting.

    WHO’S TEACHING THE COURSE?

    Philip Morgan Consulting, an independent advisor to dev shops, has been studying the transition from implementation to advisory work for professional services firms for five years. Philip Morgan has distilled this body of research into seven short email lessons, delivered daily.

    What’s on the syllabus?

    • Lesson 1: Positioning and commoditization
    • Lesson 2: Positioning and upward rate mobility
    • Lesson 3: A marketing advantage
    • Lesson 4: An expertise advantage
    • Lesson 5: The positioning process

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