The Positioning Crash Course

A 7-part email course that helps you understand and get started with positioning / specialization.


Philip Morgan, an independent advisor to consultancies and dev shops, has been studying how expertise is cultivated, monetized, and built into a durable business advantage for over seven years. This process begins with specialization, and he has distilled his research on the topic into seven short email lessons, delivered daily.

What’s on the syllabus?

  • Lesson 1: Foundational Ideas
  • Lesson 2: Find One Area Of Obvious Strength
  • Lesson 3: Find Specialized Competitors
  • Lesson 4: Tell The World
  • Lesson 5: Dealing With "The Fear"
  • Bonus lesson 1: Differences Between This Crash Course And The Full Process
  • Bonus Lesson 2: Resources To Help You Specialize