The Ric Ocasek factor

How has Ric Ocasek been married to a swimsuit model for 27 years now?

You know who Ric Ocasek is, right? (lead singer of The Cars)

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You know who his wife, Paulina Porizkova is, right?

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I know I’m cherry-picking pictures that highlight the… dramatic difference in their respective physical beauty, and I know I’m going to infuriate some percentage of my readers by even going there, but bear with me. There’s a point in here.

I don’t know how Ric Ocasek has been successfully married to someone far more conventionally beautiful than he is for so long. I’ve read articles across the internet speculating on this and interviews that provide vague hints but not much else.

The common reaction is, “what does she see in that guy?”. Really though, it’s none of my business; it’s the domain of gossip and speculation.

I’m much more interested in how your tiny little business can attract and partner with beautiful clients.

When you think about landing a truly ideal client, does something inside of you say, “yeah… but what would they see in me?”

In other words, do you feel skilled but unattractive to the best clients? Are you one of the millions of Ric Ocasek’s of the freelance world?

When I talk to self-employed developers or technical consultants who have built happy, long-lasting relationships with hot, sexy clients, I see some patterns:

They know their value to their clients’ business and believe in that value.

They might be occasionally surprised and delighted in how profitable and enjoyable the relationship is, but they rarely question whether they are a worthy partner in that relationship.

They focus on what actually creates value for their clients.

They might have an ugly website or they may be marketing themselves in ways that are not currently trendy, but they know where and how to reach their clients and put a strong value proposition in front of prospects. They may not be up to speed on every piece of cutting edge tech, but they deeply understand the tech that matters to their value proposition and how to apply it in ways that lower risk for their clients.

They are disciplined.

They set aside time to indulge their shiny object syndrome tendencies without letting those interests become distractions that dilute their laser-focused marketing message. They care more about what benefits their clients than which javascript framework is technically superior in the abstract. They think of themselves as consultants or business owners first and artists or craftspeople second.

They implement stuff for their clients less than 100% of the time.

They blend consulting (giving advice or architecting solutions) with building things by coding or other pixel-wrangling activities. They set aside time and resources for marketing their business.


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