Value pricing in tricky situations

I have been told twice now that this episode of The Freelancers’ Show is very good:

It’s not my doing.

Jonathan Stark really brung it with some value pricing knowledge bombs. I simply egged him on with some followup questions that Positioning Mentoring Program participant Dan said were very good.

Proper positioning paves the way for using value pricing to increase your profit margin. But even for a well-positioned business, value pricing is a bit of an art.

Brush up on some of the finer points of that art:

Talk to you soon,

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