For example, we had neighbors who burned their garbage.
This one time their 55-gallon drum garbage incinerator wasn’t burning to their satisfaction and needed some air vent holes.
Dude walks inside, brings out a hunting rifle, and shoots some vent holes in the thing. Totally reminded me of the time Homer Simpson got a gun and starts using it to open cans and turn lights on and off:
These are the same neighbors who could have put the pig pen anywhere on their multi-acre property but chose to put it as close to our bedroom window as possible as a “screw you” to the city slickers who moved in next to them.
They’d been difficult neighbors for a while, but I came home that day, saw the pig pen, and in a broken, husky voice said to my wife Cheryl, “Call an agent. I’m ready to sell.”
Things are better now. I really like living in California and have found Sebastopol a much more hospitable place to call home. 🙂
But it actually took about two years to get established after that move.
For example, we lived in AirBnBs for 6 months while looking for a place to live here.
Moving to a new market position also involves a transitional period. A time when you’re not yet known for the new thing and not done with the old thing.
70% of the time it’s just a matter of starting to market the new position and let momentum continue to bring you clients around the old position (to keep the lights on) and let natural client churn eventually wind down the old position (to finish the transition away from it).
There are 30% of cases that are more complex for some reason.
If you’d like a complete manual to support you through that complexity, check out: http://thepositioningmanual.com