What’s the worst that could happen?

I want to show you what happened to two companies that made HUGE positioning mistakes.

Exhibit A:


Exhibit B:


Exhibit A is the Coca-Cola company. In 1985 they introduced “New Coke”, which was a very big, very public product failure. They almost bet the company on it, and it flopped. 

They survived. They realized their mistake, made a different decision, and survived.

Exhibit B is Microsoft. Bill Gates didn’t understand the potential of the Internet until it was already obvious to many others.

Microsoft survived. Bill Gates realized his mistake, made a different decision, and survived.

Jim Camp describes negotiations as a series of decisions. Make a bad decision? 

Don’t worry. We all do from time to time. You just realize your mistake and then make a different, better decision next time!

Positioning works the same way. Almost no mistake is fatal except refusing to make a decision at all. That’s not fatal either, it just perpetuates the status quo.

If your dev shop got fewer than 10 leads last week, you need to take this free email course –> http://positioningcrashcourse.com

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