Why buy a cow when you can get the milk for free?

That’s the old saying isn’t it?

“Why buy a cow when you can get the milk for free?”

Or applied to marketing your services, why would clients hire you when they can get information from you for free (perhaps via your content marketing or detailed proposals)?

Have you heard those horror stories about prospective clients getting a proposal from Supplier A and then having much cheaper Supplier Z implement the ideas contained in that proposal?

Those stories seem to pop up from time to time, and I hear ya’ on the fear that they evoke. It almost seems like if you make the transition from “selling your hands” (tell me what to do and I’ll do it very skillfully or quickly or reliably for you) to “selling your brain” (I’ll advise you on what to do to reduce risk or increase impact), you become more vulnerable to this kind of thing because your primary deliverable becomes ideas, which are the easiest of all things to steal.

On a recent episode of The Freelancers’ Show, Chuck, Jonathan, Reuven, and I discussed this topic of giving away ideas and information for free.

Is there some hidden downside to freely sharing ideas? Is there some specific situation when it could harm your business? Isn’t there real power to having a proprietary methodology or “secret sauce” that your competition doesn’t know?

Check out the full conversation here: https://devchat.tv/freelancers/203-fs-giving-advice-away-for-free

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