Oh man, I had another nightmare last night!
This time I dreamt I had committed a different thoughtcrime in a 1984-like world.
I had written in a private forum that I thought the government-provided CMS was inferior to WordPress. As a result, the Ministry of Truth banned me from using WordPress, SquareSpace, or any conventional CMS. I could use the government-provided CMS if I wanted, but it was so bad that I decided anything would be worse, including not using a modern CMS at all.
That meant that https://philipmorganconsulting.com, http://positioningcrashcourse.com, and my numerous other vanity domain names could resolve to any IP address I like or could 301 to any other domain name I liked, but no conventional CMS for you, Philip.
If this actually happened, what would I do to keep my business running?
The first thing I’d do is set up a group of linked landing pages. I suspect this would skirt the Ministry of Truth’s conventional CMS ban for me. Here’s what that would look like…
https://philipmorganconsulting.com would resolve to a relatively simple landing page hosted on something like LeadPages, Unbounce, or one of their numerous alternatives. The landing page would be a simple email list opt-in and some third-party proof that joining my list is a good idea. I’d also include something of value given away for free if you join the list. I think something like the Positioning Troubleshooting Guide from The Positioning Manual would probably work well because it aligns closely with one of the core themes of my list, which should avoid new subscribers getting “culture shock” after they spend some time on my list.
http://positioningcrashcourse.com is the main “mouth” of my online marketing funnel, and because that’s performing so well I’d keep it exactly the same, just hosted somewhere else. I’d code it up from scratch in HTML if I had to!
My book sales page would be the same content, just hosted on a landing page provider.
I’d do all my trust-building and demonstrations of credibility via my email list. For payment processing for my book and mentoring program, I’d just point people to a hosted solution like SendOwl or MoonClerk. I could probably embed “Buy Now” buttons for those items in simple landing pages to make the process easy for my customers.
I’d acquire leads in the same way I do now, favoring high Trust Velocity activities from http://trustvelocity.com.
Now, let’s imagine that the Ministry of Truth blocked me from uploading to or downloading anything using HTTP or HTTPS! Doesn’t matter where I go or whose internet connection I use–those protocols are 100% off limits. What would I do then to market my services?
Shit dawg, that makes things pretty challenging!!
In this case, I think I’d have to convince third parties to promote my email address. So instead of giving a URL as my call to action when I guest on a podcast, I’d provide my email address, and then ask anyone who emails me in response if they wanted to join my list. I could do the same in print.
On the one hand, this no-HTTP/HTTPS thing feels really limiting! Next to SMTP, HTTP is the uber-protocol in today’s internet.
On the other hand, not being able to do anything with HTTP/HTTPS would free up a lot of time. I could funnel that time into other marketing methods like writing articles for niche publications (see https://philipmorganconsulting.com/dev-shop-marketing-briefings/dsmb-getting-published/ for details on this), guest posting, and podcast guesting.
As always, the key isn’t the specific tools you use, it’s combining the following elements: narrow market position + way to demonstrate your expertise and build trust over time + way for prospects to take action and ultimately give you money.
Even if the Ministry of Truth had it in for me, I think I could get those three elements in front of potential clients for me services. You can too. 🙂
Need help figuring out a powerful market position? You should read: http://thepositioningmanual.com
Talk to you soon,