INDIE EXPERTS 2021 Workshops

Experiential learning for independent consultants.

SCHEDULE

February Specialization Workshop

Feb - Mar 2021
Use a live market test to validate a specialization hypothesis.

March Point of View Workshop

Mar - Apr 2021
Discover and articulate your point(s) of view

June Specialization Workshop

Jun - Jul 2021
Use a live market test to validate a specialization hypothesis.

September Specialization Workshop

Sep - Oct 2021
Use a live market test to validate a specialization hypothesis.

October Point of View Workshop

Oct - early Dec 2021
Discover and articulate your point(s) of view

ABOUT THESE WORKSHOPS

These workshops support independent consultants

The path to really thriving as an independent consultant often looks like this:

  1. You specialize.
  2. You learn how to move beyond referrals and repeat business to generating your own leads.
  3. You start to increase profitability, often by packaging and pricing your services rather than billing hourly.
  4. You start to cultivate a point of view so that — even if you’re in market with strong competitors — you stand out from your competition in a meaningful way.
  5. You invest some of that profitability into more expensive but impactful brand marketing.
  6. Finally, you might invest some of that profitability into primary research that leads to truly unique intellectual property, which further increases profitability.

For some of these stages of the journey, I have really great 8-week online workshops. For others (basic lead generation and pricing), I refer you to others who have better educational offerings than I’m positioned to create.

My workshops are designed with this philosophy:

  1. Any educational offering I sell must be based on principles that work well within the context of a differentiated, profitable, expertise-driven services business.
  2. The learning must be experiential in nature. No passive learning allowed; participants must finish the workshop having practiced new skills in a challenging but supportive environment.

FORMAT

Workshop Format

All workshops happen online, with weekly meetings held using Zoom. They all use a hybrid approach blending pre-recorded video content, hands-on homework and experiential learning, a Slack channel, and live realtime meetings where your participation is expected and enough structure is provided to make it comfortable for extraverts and introverts to participate fully.

Workshops last 2 months. Most are limited to 20 participants each.

Workshops cost $1,200 per person.

I reserve 4 seats in each workshop for reduced-price or free scholarships.