PMC Core Skills Workshop: Point of View

Point of view is positioning squared

The ability to develop and articulate a clear and useful point of view is the pinnacle of expertise; it requires focus, observation, intelligence, guts, persistence, and good writing skills. Philip has dedicated himself to the study of precisely how this is done. He is offering you a methodology to transform the way the world perceives you and your professional practice. How do you pass up that opportunity?

Scott Woods, West Arete

I took Philip’s POV workshop because I wanted to further hone our positioning with content that created enthusiastic leads. My nose is always in a business book and whenever I take a course I wonder how much will actually be new and of use to me? Philips’s approach is original and introduced me to ideas I haven’t encountered anywhere else. He ties smart “big picture” strategy into concrete tactics. By the end of the workshop, I felt like point-of-view was a tool that I understood and could employ to maximize the impact of our content. I highly recommend him and his training.

John Hooley

Philip’s Point of View (POV) workshop transformed my strategic understanding about how point of view shapes positioning in a market space and provided a valuable framework to create and evaluate my own point of view. If you do your homework, you will come out of the workshop with not only a profound shift in perspective, but also practical, constructive feedback from Philip and your workshop peers about your own points of view.

Frank Mclung

The lead generation workshop helped me put in place a system that continues to bring get new, valuable readers to my newsletter every day. The workshop made me realize that I had been operating from a sort of “if you build it, they will come” mentality, which wasn’t all that effective. I became more deliberate and more thoughtful about how I build relationships with industry leaders. The majority of the leads that surface in my business today can be traced back to the work I began in Philip’s workshop.

Kyle Bowen,

The workshop was enjoyable and highly valuable for me. The techniques and insights that Tom and Philip shared with us were instrumental in me growing my network to connect with ideal prospective clients through LinkedIn. Another important benefit is that I made strong connections with the other members of the group, who are now good friends and months later we still speak regularly to discuss our business problems.

Alastair McDermott,

When clients face a risky change, your well-developed point of view comforts them and inspires action.

When they see an overwhelming number of options (a choice between even 3 specialized options can be an overwhelming in some cases), your point of view attracts or repels them, making the choice easier for them.

When podcast hosts or conference organizers face an ocean of applicants, your point of view seeks and colonizes whitespace, giving them something fresh to present to their audience.

Athletes or musicians can attend workshops to help them develop certain skills. Attorneys and physicians have continuing education.

This is a workshop for self-made experts to help you recognize, refine, or amplify your points of view.

  • If you’re starting with a basket of opinions you want to refine into a few well-honed points of view, this workshop is a fit.
  • If you’re starting with clarity on your market positon but confusion on your points of view, this workshop is a fit.
  • And finally, if you want to be efficient about cultivating a strong point of view at a future point, this workshop will be useful.

Workshop Approach

  • Experiential: My workshops are experiential in nature. That’s why they’re usually 2 months long: to give you many opportunities between meetings to practice, experiment, and apply what you’re learning. That’s experiential learning.
  • 20 participants max: I limit my workshops to 20 participants each. Each week we meet for 90 minutes in a Zoom video meeting. I don’t lecture or dominate those meetings. Instead, I have structured them so that you have a safe but challenging space to share, further explore, and refine what you’ve experimented with in the previous week. Introverts feel comfortable being in the background and sharing their uniquely valuable insights when they’re ready.
  • Lectures: There is “lecture” content in these workshops, but that’s delivered asynchronously in the most compact, efficient form possible. Sometimes that’s a short audio lesson, sometimes it’s me talking through a slide deck in cases where visuals are important, sometimes it’s text.

There are 4 scholarship seats in this workshop. If you would benefit from this workshop but the $1,200price is beyond what you can afford, I would like to offer you one of the 4 scholarship seats. You get to name your price, and that price can be as low as $0. Scholarship seats are first come-first serve, and offered on the honor system (I don’t check your finances or level of need, etc.). Email to discuss.

Workshop Syllabus

  • Week 1: Intro
  • Week 2: What POV is
  • 3: Modeling others’ POV
  • 4: POV content and context
  • 5: Ideation on your POV
  • 6: Prioritizing your POVs based on your audience’s perspective
  • 7: Designing your POV
  • 8: Articulating your POV

Sample Videos

I’ve pulled a few videos from the workshop curriculum and published them here so you can get a feel for what that part of the workshop is like.

Some Questions, Answered

Q: If I can’t make every meeting, is this workshop worth it?

A: If you can make 80% or more of the meetings, you’ll get your money’s worth. If you can make fewer than 80% of the meetings, I’m concerned you might not get the value I’d hope for.

Meetings are recorded and shared with workshop participants only.

Q: Can you refine your point(s) of view before you have identified the market position you want to occupy, or can you do this work simultaneously?

A: I answer this question in some detail here: