Specialization Examples

I've profiled some dev shops (as well as agencies and other types of consultants) below based on their web presence. Most are specialized in some way, and I hope these examples help you better understand how to market your specialized services. A few of these are clients of mine; most are not.

This is a wiiiiiide table, and so some columns have probably been collapsed to fit on your device's screen. To see those columns, click the green plus to the left of Company Name. Feel free to download a CSV or Excel version of the table for your personal use.

If you would like me to add your business to this table, drop me a line at philip@philipmorganconsulting.com

Company Name
Website URL
Positioning Strategy (Horizontal, Vertical, Audience, Platform, Generalist)
Area of Focus
Type of Work
Waybackmachine snapshot from date of assessment
Hannohttps://hanno.co/VerticalDigital healthCustom software developmenthttps://web.archive.org/web/20181005175520/https://hanno.co/
Thirsthttps://thirstcraft.com/VerticalAlcoholic BeveragesBranding and designhttps://web.archive.org/web/20171011160126/https://thirstcraft.com/
Fishhookhttps://www.fishhook.us/VerticalChurchesMarketing communicationshttps://web.archive.org/web/20171002124205/https://www.fishhook.us/
West Aretehttp://westarete.com/VerticalHigher educationCustom software developmentN/A
Developer Townhttps://www.developertown.com/HorizontalAgility in enterprisesCustom software developmenthttps://web.archive.org/web/20170627002802/https://www.developertown.com/
Bosch Software Innovationshttps://www.bosch-si.com/HorizontalIoTConsulting, developmenthttps://web.archive.org/web/*/https://www.bosch-si.com/corporate/home/homepage.html
BitRefine Grouphttps://bitrefine.group/HorizontalMachine Learning & computer visionCustom software developmenthttps://web.archive.org/web/20170714134810/https://bitrefine.group/
Dave Ceddiahttp://daveceddia.com/PlatformReact trainingInfo producthttps://web.archive.org/web/20171118082344/http://daveceddia.com/
AppZUIhttp://www.appzui.comHorizontalDigital transoformationRapid digital product prototypinghttps://web.archive.org/web/20170913005130/http://www.appzui.com/
ABSYZhttp://www.absyz.com/PlatformSalesforceConsulting, developmenthttps://web.archive.org/web/20170927095159/http://www.absyz.com/
Brad Irbyhttp://bradirby.com/PlatformMonolith to Modular .NET, Code modernizationCustom software developmenthttps://web.archive.org/web/20170919003949/http://bradirby.com/
The Quinn Advisory Grouphttps://www.quinnadvisory.com/PlatformReducing AWS spendConsultinghttps://web.archive.org/web/20171118160239/https://www.quinnadvisory.com/
Knapsack Creativehttp://knapsackcreative.com/Blue OceanFast-turnaround websitesWeb designhttps://web.archive.org/web/20170921095718/http://knapsackcreative.com/
Wellfire Interactivehttps://wellfire.co/PlatformLegacy Django codeCustom software development
Worstofall Designhttps://worstofalldesign.com/Audience + Blue OceanProductized branding & website packagesBrandinghttps://web.archive.org/web/20171002024047/https://worstofalldesign.com
Speedshophttps://www.speedshop.co/PlatformRails performancePerformance optimization for Rails appshttps://web.archive.org/web/20171208032826/https://www.speedshop.co/
ForegroundWebhttps://www.foregroundweb.com/VerticalProfessional photographersWeb design, SEO, consulting
Garret St. Johnhttps://garrettstjohn.com/VerticalDev shops & digital agenciesDevelopment process, leadership, culturehttps://web.archive.org/web/20171017010440/https://garrettstjohn.com/
LegacyXhttp://legacyx.ca/HorizontalLegacy softwareCustom software developmenthttps://web.archive.org/web/20170606094407/http://www.legacyx.ca/index.htm
Kula Partnershttps://kulapartners.com/VerticalManufacturingDigital AgencyNone available that matches the actual site at time of review
CorgiByteshttp://corgibytes.com/HorizontalLegacy softwareCustom software developmenthttps://web.archive.org/web/20171030095650/http://corgibytes.com/
GradientSpacehttp://www.gradientspace.com/consulting/Horizontal3D/VR/ARCustom software developmenthttps://web.archive.org/web/20170626082650/http://www.gradientspace.com/consulting/
Food Tech Strategicshttp://www.foodtechstrategics.com/VerticalRestaurants & HospitalityIT advisory workhttps://web.archive.org/web/20171013224015/http://www.foodtechstrategics.com/
Maritzhttp://www.maritz.com/HorizontalEmployee motivationEvents production and related serviceshttps://web.archive.org/web/20170930125825/http://www.maritz.com/
ATIV Softwarehttps://ativsoftware.com/VerticalMedical and Scientific eventsApp producthttps://web.archive.org/web/20170919111421/https://ativsoftware.com/
Little Stream Softwarehttps://www.littlestreamsoftware.com/PlatformShopifyProducts and custom software developmenthttps://web.archive.org/web/20171026040642/https://www.littlestreamsoftware.com/
Aislesidehttp://www.aisleside.com/VerticalRetailDigital marketingN/A at time of review
Dando Projectshttp://www.dandoprojects.com/VerticalAlcohol & beauty industriesBranding & Identityhttps://web.archive.org/web/20171014105556/http://www.dandoprojects.com/
Optimize my AirBnBhttps://optimizemyairbnb.com/AudienceAirBnB hostsConsulting?https://web.archive.org/web/20170919000339/https://optimizemyairbnb.com/
Braivhttp://braiv.com/PlatformShopifyCROhttps://web.archive.org/web/20170610130147/http://braiv.com/
Target Marketinghttp://targetmktng.com/HorizontalMission-driven thought leadersMarketinghttps://web.archive.org/web/20180326194714/http://targetmktng.com/
Chocolate Softwarehttp://www.chocolate-software.com/Verticalstate and regional agencies that implement the Older Americans ActCustom software developmenthttps://web.archive.org/web/20180326195332/http://www.chocolate-software.com/
The Industrial Marketing Agencyhttps://www.gorilla76.com/Verticalmanufacturers and industrial service providersMarketinghttps://web.archive.org/web/20180326195613/https://www.gorilla76.com/
Moves the Needlehttps://www.movestheneedle.com/HorizontalDigital transformationConsultinghttps://web.archive.org/web/20180327172845/https://www.movestheneedle.com/
Kobe Osei-Akotohttp://kobekoto.com/HorizontalBlockchainCustom software developmenthttps://web.archive.org/web/20180327172431/http://kobekoto.com/
It Must Beehttps://itmustbee.com/VerticalBusinesses related to bees and honeyWeb designhttps://web.archive.org/web/20180327172350/https://itmustbee.com/
Designing for Analyticshttp://designingforanalytics.com/Horizontalanalytics-driven data products & solutionsUI/UX designhttps://web.archive.org/web/20180328174203/http://designingforanalytics.com/
Voila Montessorihttps://www.voilamontessori.com/en/AudienceMontessori-style child developmentCoaching, info productshttps://web.archive.org/web/20180328173804/https://www.voilamontessori.com/en/
Barrel Strength Designhttps://barrelstrengthdesign.com/Platform + AudienceCraft CMS websites for multilingual and multi-regional businessesWeb design & custom softwarehttps://web.archive.org/web/20180328173248/https://barrelstrengthdesign.com/
Riettahttps://rietta.com/HorizontalRails securityDevelopment, consultinghttps://web.archive.org/web/20180329142417/https://rietta.com/
Annkissamhttp://www.annkissam.com/VerticalNonprofitsDevelopment, consultinghttps://web.archive.org/web/20180329144745/http://www.annkissam.com/
Urban Planethttp://urbanplanet.com/AudienceMission-driven organizationsCustom software developmenthttps://web.archive.org/web/20180329144938/http://urbanplanet.com/
The Cottle Firmhttps://injuredinahotel.com/HorizontalInjuriesLawsuitshttps://web.archive.org/web/20180419185634/https://injuredinahotel.com/
messagingLABhttp://www.messaginglab.com/VerticalLife scienceMessaging strategy, copywritinghttps://web.archive.org/web/20180419185937/http://www.messaginglab.com/blog
For the Winhttps://ftw.nyc/VerticalSeries A&B-funded startupsHiring and onboarding consultinghttps://web.archive.org/web/20180419190551/https://ftw.nyc/
New Kindhttp://newkind.com/VerticalTechnology brandsBrandinghttps://web.archive.org/web/20180423163000/http://newkind.com/
SLDNXThttps://www.sldnxt.com/VerticalBanksBranding and customer experiencehttps://web.archive.org/web/20170830110406/http://www.sldnxt.com:80/
Blue Ridgehttp://bluebridge.io/VerticalProfessional associationsCustom website portalshttps://web.archive.org/web/20180423163848/http://bluebridge.io/
Incite Responsehttps://inciteresponse.com/VerticalHospitalityDigital marketinghttps://web.archive.org/web/20180731154530/https://inciteresponse.com/hotel-marketing-agency-1/
Credit Union 2.0https://cu-2.com/VerticalCredit UnionsDigital Marketinghttps://web.archive.org/web/20180731174157/https://cu-2.com/
BrownBootshttps://brownbootsbankwebsites.com/VerticalBanksDigital Marketinghttps://web.archive.org/web/20180801190432/https://brownbootsbankwebsites.com/
SK Advertisinghttps://www.creditunionwebdesign.com/VerticalCredit UnionsDigital Marketinghttps://web.archive.org/web/20180801190605/https://www.creditunionwebdesign.com/
Capital Point Marketinghttps://www.capitalpointmarketing.com/VerticalBanks and Credit UnionsDigital Marketinghttps://web.archive.org/web/20180801190717/https://www.capitalpointmarketing.com/
TwoScorehttps://www.twoscore.biz/VerticalCredit unionsDigital marketinghttps://web.archive.org/web/20180807174558/https://www.twoscore.biz/
BloomCUhttps://bloomcu.com/VerticalCredit unionsWebsite designhttps://web.archive.org/web/20180807180755/https://bloomcu.com/
Avtec Mediahttps://avtecmedia.com/VerticalCredit unionsWebsite designhttps://web.archive.org/web/20180807180952/https://avtecmedia.com/
BankBoundhttp://www.bankbound.com/VerticalBanksDigital marketinghttps://web.archive.org/web/20180808181004/http://www.bankbound.com/
Driven Digitalhttps://drivendigital.us/VerticalManufacturingDigital marketinghttps://web.archive.org/web/20180808181253/https://drivendigital.us/
Factory Web Sourcehttps://factorywebsource.com/VerticalManufacturingWeb designhttps://web.archive.org/web/20180808181253/https://drivendigital.us/
Manufacturing Marketing Grouphttps://www.mmmatters.com/VerticalManufacturingDigital marketinghttps://web.archive.org/web/20180808181404/https://www.mmmatters.com/
Cher Halehttp://www.cherhale.com/AudienceSocial goodPublicityhttps://web.archive.org/web/20180813181842/http://www.cherhale.com/
Erik Singerhttp://www.eriksinger.com/HorizontalDialect coachingCoachinghttps://web.archive.org/web/20180813182126/http://www.eriksinger.com/
Reactive Opshttps://reactiveops.com/HorizontalDevOpsConsultinghttps://web.archive.org/web/20180813182210/https://reactiveops.com/
Germane Solutionshttps://www.germane-solutions.com/VerticalHealthcareConsulting https://web.archive.org/web/20181009194609/https://www.germane-solutions.com/
Aster Labshttps://www.asterlabs.io/HorizontalMonitoringConsultinghttps://web.archive.org/web/20181009194713/https://www.asterlabs.io/
Rentalpreneurhttp://www.rentalpreneur.com/AudienceAirBnB HostsCoachinghttps://web.archive.org/web/20181009195026/http://www.rentalpreneur.com/
Monitoring Weeklyhttps://weekly.monitoring.love/HorizontalMonitoringConsultinghttps://web.archive.org/web/20181009195104/https://weekly.monitoring.love/

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