Specialization Examples

I've profiled some dev shops (as well as agencies and other types of consultants) below based on their web presence. Most are specialized in some way, and I hope these examples help you better understand how to market your specialized services. A few of these are clients of mine; most are not.

This is a wiiiiiide table, and so some columns have probably been collapsed to fit on your device's screen. To see those columns, click the green plus to the left of Company Name. Feel free to download a CSV or Excel version of the table for your personal use.

If you would like me to add your business to this table, drop me a line at philip@philipmorganconsulting.com

Company Name
Website URL
Positioning Strategy (Horizontal, Vertical, Audience, Platform, Generalist)
Area of Focus
Type of Work
Positioning Strength (Do they appear to mean it? 3 = strong yes, 1 = strong no)
Waybackmachine snapshot from date of assessment
Thirsthttps://thirstcraft.com/VerticalAlcoholic BeveragesBranding and design3https://web.archive.org/web/20171011160126/https://thirstcraft.com/
Fishhookhttps://www.fishhook.us/VerticalChurchesMarketing communications3https://web.archive.org/web/20171002124205/https://www.fishhook.us/
West Aretehttp://westarete.com/VerticalHigher educationCustom software development3N/A
Developer Townhttps://www.developertown.com/HorizontalAgility in enterprisesCustom software development3https://web.archive.org/web/20170627002802/https://www.developertown.com/
Bosch Software Innovationshttps://www.bosch-si.com/HorizontalIoTConsulting, development3https://web.archive.org/web/*/https://www.bosch-si.com/corporate/home/homepage.html
BitRefine Grouphttps://bitrefine.group/HorizontalMachine Learning & computer visionCustom software development3https://web.archive.org/web/20170714134810/https://bitrefine.group/
Dave Ceddiahttp://daveceddia.com/PlatformReact trainingInfo product3https://web.archive.org/web/20171118082344/http://daveceddia.com/
AppZUIhttp://www.appzui.comHorizontalDigital transoformationRapid digital product prototyping3https://web.archive.org/web/20170913005130/http://www.appzui.com/
ABSYZhttp://www.absyz.com/PlatformSalesforceConsulting, development3https://web.archive.org/web/20170927095159/http://www.absyz.com/
Brad Irbyhttp://bradirby.com/PlatformMonolith to Modular .NET, Code modernizationCustom software development3https://web.archive.org/web/20170919003949/http://bradirby.com/
The Quinn Advisory Grouphttps://www.quinnadvisory.com/PlatformReducing AWS spendConsulting3https://web.archive.org/web/20171118160239/https://www.quinnadvisory.com/
Knapsack Creativehttp://knapsackcreative.com/Blue OceanFast-turnaround websitesWeb design3https://web.archive.org/web/20170921095718/http://knapsackcreative.com/
Wellfire Interactivehttps://wellfire.co/PlatformLegacy Django codeCustom software development3
Worstofall Designhttps://worstofalldesign.com/Audience + Blue OceanProductized branding & website packagesBranding3https://web.archive.org/web/20171002024047/https://worstofalldesign.com
Speedshophttps://www.speedshop.co/PlatformRails performancePerformance optimization for Rails apps3https://web.archive.org/web/20171208032826/https://www.speedshop.co/
ForegroundWebhttps://www.foregroundweb.com/VerticalProfessional photographersWeb design, SEO, consulting3
Garret St. Johnhttps://garrettstjohn.com/VerticalDev shops & digital agenciesDevelopment process, leadership, culture3https://web.archive.org/web/20171017010440/https://garrettstjohn.com/
LegacyXhttp://legacyx.ca/HorizontalLegacy softwareCustom software development3https://web.archive.org/web/20170606094407/http://www.legacyx.ca/index.htm
Kula Partnershttps://kulapartners.com/VerticalManufacturingDigital Agency3None available that matches the actual site at time of review
CorgiByteshttp://corgibytes.com/HorizontalLegacy softwareCustom software development3https://web.archive.org/web/20171030095650/http://corgibytes.com/
GradientSpacehttp://www.gradientspace.com/consulting/Horizontal3D/VR/ARCustom software development3https://web.archive.org/web/20170626082650/http://www.gradientspace.com/consulting/
Food Tech Strategicshttp://www.foodtechstrategics.com/VerticalRestaurants & HospitalityIT advisory work3https://web.archive.org/web/20171013224015/http://www.foodtechstrategics.com/
Maritzhttp://www.maritz.com/HorizontalEmployee motivationEvents production and related services3https://web.archive.org/web/20170930125825/http://www.maritz.com/
ATIV Softwarehttps://ativsoftware.com/VerticalMedical and Scientific eventsApp product3https://web.archive.org/web/20170919111421/https://ativsoftware.com/
Little Stream Softwarehttps://www.littlestreamsoftware.com/PlatformShopfiyProducts and custom software development3https://web.archive.org/web/20171026040642/https://www.littlestreamsoftware.com/
Aislesidehttp://www.aisleside.com/VerticalRetailDigital marketing3N/A at time of review
Dando Projectshttp://www.dandoprojects.com/VerticalAlcohol & beauty industriesBranding & Identity3https://web.archive.org/web/20171014105556/http://www.dandoprojects.com/
Optimize my AirBnBhttps://optimizemyairbnb.com/AudienceAirBnB hostsConsulting?3https://web.archive.org/web/20170919000339/https://optimizemyairbnb.com/
Braivhttp://braiv.com/PlatformShopifyCRO3https://web.archive.org/web/20170610130147/http://braiv.com/
Target Marketinghttp://targetmktng.com/HorizontalMission-driven thought leadersMarketing3https://web.archive.org/web/20180326194714/http://targetmktng.com/
Chocolate Softwarehttp://www.chocolate-software.com/Verticalstate and regional agencies that implement the Older Americans ActCustom software development3https://web.archive.org/web/20180326195332/http://www.chocolate-software.com/
The Industrial Marketing Agencyhttps://www.gorilla76.com/Verticalmanufacturers and industrial service providersMarketing3https://web.archive.org/web/20180326195613/https://www.gorilla76.com/
Moves the Needlehttps://www.movestheneedle.com/HorizontalDigital transformationConsulting3https://web.archive.org/web/20180327172845/https://www.movestheneedle.com/
Kobe Osei-Akotohttp://kobekoto.com/HorizontalBlockchainCustom software development3https://web.archive.org/web/20180327172431/http://kobekoto.com/
It Must Beehttps://itmustbee.com/VerticalBusinesses related to bees and honeyWeb design3https://web.archive.org/web/20180327172350/https://itmustbee.com/
Designing for Analyticshttp://designingforanalytics.com/Horizontalanalytics-driven data products & solutionsUI/UX design3https://web.archive.org/web/20180328174203/http://designingforanalytics.com/
Voila Montessorihttps://www.voilamontessori.com/en/AudienceMontessori-style child developmentCoaching, info products3https://web.archive.org/web/20180328173804/https://www.voilamontessori.com/en/
Barrel Strength Designhttps://barrelstrengthdesign.com/Platform + AudienceCraft CMS websites for multilingual and multi-regional businessesWeb design & custom software3https://web.archive.org/web/20180328173248/https://barrelstrengthdesign.com/
Riettahttps://rietta.com/HorizontalRails securityDevelopment, consulting3https://web.archive.org/web/20180329142417/https://rietta.com/
Annkissamhttp://www.annkissam.com/VerticalNonprofitsDevelopment, consulting3https://web.archive.org/web/20180329144745/http://www.annkissam.com/
Urban Planethttp://urbanplanet.com/AudienceMission-driven organizationsCustom software development3https://web.archive.org/web/20180329144938/http://urbanplanet.com/
The Cottle Firmhttps://injuredinahotel.com/HorizontalInjuriesLawsuits3https://web.archive.org/web/20180419185634/https://injuredinahotel.com/
messagingLABhttp://www.messaginglab.com/VerticalLife scienceMessaging strategy, copywriting3https://web.archive.org/web/20180419185937/http://www.messaginglab.com/blog
For the Winhttps://ftw.nyc/VerticalSeries A&B-funded startupsHiring and onboarding consulting3https://web.archive.org/web/20180419190551/https://ftw.nyc/
New Kindhttp://newkind.com/VerticalTechnology brandsBranding3https://web.archive.org/web/20180423163000/http://newkind.com/
SLDNXThttps://www.sldnxt.com/VerticalBanksBranding and customer experience3https://web.archive.org/web/20170830110406/http://www.sldnxt.com:80/
Blue Ridgehttp://bluebridge.io/VerticalProfessional associationsCustom website portals3https://web.archive.org/web/20180423163848/http://bluebridge.io/
Incite Responsehttps://inciteresponse.com/VerticalHospitalityDigital marketing3https://web.archive.org/web/20180731154530/https://inciteresponse.com/hotel-marketing-agency-1/
Credit Union 2.0https://cu-2.com/VerticalCredit UnionsDigital Marketing3https://web.archive.org/web/20180731174157/https://cu-2.com/
BrownBootshttps://brownbootsbankwebsites.com/VerticalBanksDigital Marketing3https://web.archive.org/web/20180801190432/https://brownbootsbankwebsites.com/
SK Advertisinghttps://www.creditunionwebdesign.com/VerticalCredit UnionsDigital Marketing3https://web.archive.org/web/20180801190605/https://www.creditunionwebdesign.com/
Capital Point Marketinghttps://www.capitalpointmarketing.com/VerticalBanks and Credit UnionsDigital Marketing3https://web.archive.org/web/20180801190717/https://www.capitalpointmarketing.com/
TwoScorehttps://www.twoscore.biz/VerticalCredit unionsDigital marketing3https://web.archive.org/web/20180807174558/https://www.twoscore.biz/
BloomCUhttps://bloomcu.com/VerticalCredit unionsWebsite design3https://web.archive.org/web/20180807180755/https://bloomcu.com/
Avtec Mediahttps://avtecmedia.com/VerticalCredit unionsWebsite design3https://web.archive.org/web/20180807180952/https://avtecmedia.com/
BankBoundhttp://www.bankbound.com/VerticalBanksDigital marketing3https://web.archive.org/web/20180808181004/http://www.bankbound.com/
Driven Digitalhttps://drivendigital.us/VerticalManufacturingDigital marketing3https://web.archive.org/web/20180808181253/https://drivendigital.us/
Factory Web Sourcehttps://factorywebsource.com/VerticalManufacturingWeb design3https://web.archive.org/web/20180808181253/https://drivendigital.us/
Manufacturing Marketing Grouphttps://www.mmmatters.com/VerticalManufacturingDigital marketing3https://web.archive.org/web/20180808181404/https://www.mmmatters.com/
Cher Halehttp://www.cherhale.com/AudienceSocial goodPublicity3https://web.archive.org/web/20180813181842/http://www.cherhale.com/
Erik Singerhttp://www.eriksinger.com/HorizontalDialect coachingCoaching3https://web.archive.org/web/20180813182126/http://www.eriksinger.com/
Reactive Opshttps://reactiveops.com/HorizontalDevOpsCustom software development3https://web.archive.org/web/20180813182210/https://reactiveops.com/

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