TSME 163: Rob Fitzpatrick

2022-01-01

TSME 162: Denis Oakley

2021-12-18

TSME 161: Jonathan Stark Followup

2021-11-20

TSME 160: Kyle Bowen

2021-11-13

TSME 159: Jim Thornton

2021-11-06

TSME 158: John Jantsch

2021-10-30

TSME 157: Guillaume Wiatr

2021-10-30

TSME 156: Chris Ferdinandi

2021-10-23

TSME 155: Seth Erickson

2021-10-23

TSME 154: Alastair McDermott

2021-10-23

TSME 153: Blair Enns

2021-10-23

TSME 152: Gini Dietrich

2021-10-23

TSME 151: Jonathan Stark

2021-10-23

TSME 150: Josh Brammer

2021-10-23

TSME 149: Mike Julian

2021-10-23

TSME 148: David C. Baker on his upcoming book on selling advisory services

2021-10-23

TSME 147: David C. Baker

2021-10-23

TSME 146: It's not that I don't like talking to people...

2021-10-23

CPP 145: I want unreasonable things for you in 2021

2020-12-31

CPP 144: Stephen Warley on Working For Yourself

2020-09-02

CPP 143: Jay Clouse of Freelancing School on... Relationships! (The Business Kind)

2020-09-02

CPP 142: Mental blocks to selling advisory services

2020-07-30

CPP 141: The Product *Is* The Marketing

2020-07-13

CPP 140: Grazing -> Cowpaths -> Roads

2020-07-08

CPP 139: Bizdev on 4chan

2020-06-26

CPP 138: Market Leadership and Transformation in Independent Consulting Services

2020-06-17

CPP 137: Platform = Power = Responsibility

2020-06-09

CPP 136: Books, base hits, and homeruns

2020-05-19

CPP 135: The Question Stops Here

2020-05-02

CPP 134: What's The pH Level Of This Decision?

2020-04-29

CPP 133: Zoom and Skype

2020-04-24

CPP 132: Do Experts Have To Be Right?

2020-04-23

CPP 111: What about the Expert-Generalist market position?

2020-04-20

CPP 131: Relationship-Based Specialization

2020-04-06

CPP 130: Haitus

2018-12-25

CPP 129: Michael Ryan on cultivating specialized expertise in inventory optimization

2018-12-18

CPP 128: A portfolio of clients

2018-11-27

CPP 127: I'm thankful for the freedom to experiment

2018-11-20

CPP 126: Robert Games on finding an expensive problem using the Five Why's

2018-10-30

CPP 125: Dale Bertrand on finding an ideal overlap betwen skillset and market

2018-10-23

CPP 124: Anthony English on bootstrapping something new

2018-10-16

Bonus 001: What you can learn about interviewing from Howard Stern

2018-10-04

CPP 123: Andrew Askins on connecting with startups outside the big startup hub cities

2018-10-02

CPP 122: A Framework for Deciding How to Specialize

2018-09-25

CPP 121: Mike Julian on iterating towards the right market segment

2018-09-18

CPP 120: Matt Rogish of ReactiveOps on identifying a market oppoertunity

2018-09-11

CPP 119 - Corey Quinn on making a platform specialization work well

2018-09-04

CPP 118: Luca Ingianni on generating leads through procrastination

2018-08-28

CPP 117: Josh Doody updates us on his narrowed market position 1 year in

2018-08-21

CPP 116: Cheryl Janis updates us on her specialization journey

2018-08-14

CPP 115: Gene Monterastelli

2018-08-07

CPP 114: Mike McDerment

2018-07-31

CPP 113: John Warrilow

2018-07-24

CPP 112: Mastery and the MED

2018-07-17

CPP 110: The Solution Bias

2018-07-03

CPP 109: Making an e-book and an educational resource center coexist

2018-06-26

CPP 108: Switching Cost

2018-06-15

CPP 107: Michael Atkinson on combining a background in food and finance into a specialization on restaurant technology

2018-06-12

CPP 106: Robin Knowles on giving companies a competitive advantage by optimizing airflow

2018-05-25

CPP 105: Jonathan Stark on moving the needle for software developers

2018-05-22

CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2

2018-05-11

CPP 103: Bob Lalasz on moving the needle with thought leadership, pt1

2018-05-08

CPP 102: Owning a word in the mind

2018-05-04

CPP 101: Jason Swett asks a very good question about vertical specialization

2018-05-01

CPP 100 - Evan McBroom on moving the needle for churches

2018-04-27

CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting

2018-04-24

CPP 098: Moving the Needle: Eric White on moving the needle for clients with JTBD research, and also... EMPATHY

2018-04-20

CPP 097: Moving the Needle - Alex Vita on moving the needle with web design for photographers

2018-04-17

CPP 096: Karl Sakas on moving the needle for creative agencies

2018-04-13

CPP 095: Karl Schmieder on specializing in biotech and life sciences

2018-04-10

CPP 094: Jim Bond on Finding Entrepreneurial Opportunities

2018-04-06

CPP 093: What would you do with these 2 case studies, Philip?

2018-04-03

CPP 092: I know it when I see it

2018-03-23

CPP 091: Not *that* Rachel Maddow

2018-03-20

CPP 090: David C. Baker and I discuss the means by which economically valuable expertise is cultivated

2018-03-16

CPP 089: USP vs. UVP vs. Positioning

2018-03-13

CPP 088: Difficult Decisions

2018-03-09

CPP 087: Planes, risk & automobiles

2018-03-06

CPP086: Listener question about multidimensional specialization

2018-03-02

CPP 085: Let's talk about risk, baby

2018-02-27

CPP 084: You really should check out this guy's podcast

2018-02-23

CPP 083: Derek Dysart on happening into a great specialization

2018-02-20

CPP 082: Milepost 2 in Garrett St. John's transition from "hands work" to "brain work"

2018-02-16

CPP 081: Ben Chiriboga on specialization as an attorney

2018-02-13

CPP 080: Mike Borthwick on finding a hole in the market and generating those sweet, sweet startup leads

2018-02-09

CPP 079: Dave Ceddia on building a product side-business

2018-02-06

CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings

2018-02-02

CPP 078: DSMB - Liston Witherill on Marketing Partnerships

2018-02-01

CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach

2018-01-30

CPP 075: Val Geisler's biggest contract yet a result of specialization

2018-01-26

CPP 074: Adam of Tamarlabs talks about transitioning to a horizontal market position

2018-01-23

CPP 073: Dorian Ferrari on Lead Generation

2018-01-19

CPP 072: What happens to your SEO when you change your website positioning? Kai Davis answers.

2018-01-16

CPP 071: DSMB - Reuven Lerner on Getting Started in Technical Training

2017-11-30

CPP 070: DSMB - Jake Jorgovan on LinkedIn Leads

2017-10-27

CPP 069: The Business of Expertise (part 3)

2017-10-19

CPP 068: The Business of Expertise (part 2)

2017-10-16

CPP 067: Why Success With No Positioning?

2017-10-13

CPP 066: I'm Back!

2017-10-09

CPP 65: I Believe But Cannot Prove: Working Out Loud

2017-08-05

CPP 064: Drawing That Line in the Sand

2017-08-04

CPP 63: The "Satisfaction Gap"

2017-07-31

CPP 62: The Taste of Stress

2017-07-29

CPP 61: Understanding Specialization in Less Than 10 Minutes

2017-07-28

CPP 60: Don't be a Red Kernodle

2017-07-27

CPP 059: What Plant Was She Trying to Grow?

2017-07-26

CPP 058: Specialization is Two Things

2017-07-25

CPP 057: A Seizure and a Mystery

2017-07-23

CPP 056: Meet me downstairs?

2017-07-22

CPP 055: Just bypass the factory solenoid!

2017-07-21

CPP 054: Startling Accuracy

2017-07-20

CPP 53: Drip, drip, drip

2017-07-19

CPP 052: Garrett St. John on Moving Into Advisory Work, part 1

2017-07-18

CPP 051: A Flood of ???

2017-07-17

Ep 050: AAAAH! The FEELZ!!!

2017-07-16

CPP 049: I Guess That's Life Sometimes

2017-07-15

CPP 048: Mugshots and a Crime Scene

2017-07-14

CPP 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?

2017-07-13

CPP 046: Expanding and Contracting Service Offerings

2017-07-12

CPP 045: The Room Behind Door #3

2017-07-11

CPP 044: A Meditation on Specialization and Blue Oceans

2017-07-10

CPP 043: Chasing Two Rabbits?

2017-07-09

CPP 042: Lost Three Projects to Specialists

2017-07-08

CPP 041: From the Shitty Tapes Files

2017-07-07

CPP 040: Josh Doody on Narrowing His Positioning, part 1

2017-07-06

CPP 039: Three Reasons You Should Get Into the Topsoil Selling Business

2017-07-05

CPP 038: But Ours go to 11!

2017-07-04

CPP 037: Going Undercover

2017-07-03

CPP 036: Competitiveness Between Businesses

2017-07-02

CPP 035: A Horizontal Expert Positioning Quandary

2017-07-01

CPP 034: Specialization From Day One?

2017-06-30

CPP 033: Time for a SERMON

2017-06-29

CPP 032: Pooping in Style

2017-06-28

CPP 031: Two Thresholds of Expertise

2017-06-27

CPP 030: Specialization and Alignment

2017-06-26

CPP 029: How do I do market research while I have a full time job?

2017-06-25

CPP 028: Failure

2017-06-24

CPP 027: How NOT to build an email list

2017-06-23

CPP 026: Verticals, Horizontals, and Audiences

2017-06-22

CPP 025: The CPP Reloaded

2017-06-21

CPP 024: Matt Krause: Starting With a Niche of 6 Clients

2015-12-04

CPP 023: Season Wrapup & Ben Krueger: How Can Consultants Use Podcasting to Generate Leads and Revenue?

2015-09-11

CPP 022: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus?

2015-09-04

CPP 021: Paul Jarvis: Is Saying No Part of Building a Successful Business?

2015-08-28

CPP 020: Kai Davis & Philip Morgan: What's the Deal With Active Listening?

2015-08-21

CPP 019: Liston Witherill: The Role of Copywriting in Positioning

2015-08-07

CPP 018: The One Thing I've Never Heard Anywhere Else About How to Do a Great Interview

2015-07-31

CPP 017: Gale Stafford: Should limited information prevent you from positioning your business?

2015-07-24

CPP 016: Kenna Cote: What it Takes to Grow a Business in a Tiny Niche

2015-07-10

CPP 015: Is Positioning Professional Services Different Than Products? Al Ries Explains.

2015-07-03

CPP 014: How Do You Know If You're Really an Expert?

2015-06-26

CPP 013: Travis Northcutt & Michael Steele: Can your competition help you choose a niche?

2015-06-19

CPP 012: Nick Disabato on Niches, Boredom, and Changing Your Focus After Becoming Known for Something

2015-06-05

CPP 011: If I Specialize My Business, Won't I Get Bored?

2015-05-29

CPP 010: Jonathan Stark on the Paradox of Choice

2015-05-22

CPP 009: What if You Want a List But DON'T Want to Create Original Content?

2015-05-19

CPP 002: Eric Davis Was Booked Solid for Months

2015-05-19

CPP 006: One Step More Specific

2015-05-18

CPP 005: Kurt Elster 8x-ed His Revenue With Positioning

2015-05-18

CPP 003: Estimating Market Size Part 1

2015-05-18

How big does a niche have to be to be big enough?

CPP 008: Cheryl Janis on the Fear of Positioning

2015-05-10

Overcoming fears

CPP 007: Kai Davis on Positioning and Your Audience

2015-01-05

CPP 004: Estimating Market Size Part 2

2015-01-02

How big does a niche have to be to be big enough? (pt2 of 2)