Get answers to your questions on specialization and lead generation.

My work helps you with 4 problems. My education work is primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit.

Larger firms with >5 employees may find my coaching and consulting services relevant.

What question are you currently focused on?

  1. "I’m a generalist, and realize I’m all over and not good at any of the things, maybe I see my work being commoditized or my platform dying, or maybe COVID has cut my business in half; what do I do now?" Solutions for generalists.
  2. "I’ve specialized, and I’m trying to figure out lead generation but a lot of the advice seems wrong for expertise-driven services." Lead generation solutions for specialists.
  3. "I’ve figured out lead generation and I’m working on increasing profitability, and I want to experiment with ways to de-couple my revenue from my time." Profitability increasing solutions for specialists.
  4. "I’m focused on more advanced consulting challenges like developing intellectual property, and I want to learn about solo business owner-friendly ways of cultivating and monetizing intellectual property." IP solutions for specialists.

Best Articles by Topic

Interested in something specific? Here are some of my best work on specific topics:


Read more about specialization for indie consultants ->

Generate Leads

Increase Profitability

Cultivate Intellectual Property

A Few Useful Resources