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My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit:

  1. I’m a generalist, and realize I’m all over and not good at any of the things, maybe I see my work being commoditized or my platform dying, or maybe COVID has cut my business in half; what do I do now? Solutions for generalists.
  2. I’ve specialized, and I’m trying to figure out lead generation but a lot of the advice seems wrong for expertise-driven services. Lead generation solutions for specialists.
  3. I’ve figured out lead generation and I’m working on increasing profitability, and I want to experiment with ways to de-couple my revenue from my time. Profitability increasing solutions for specialists.
  4. I’m focused on more advanced consulting challenges like developing intellectual property, and I want to learn about solo business owner-friendly ways of cultivating and monetizing intellectual property. IP solutions for specialists.

The first step is specialization

This detailed guide — aside from my book — is the most comprehensive description of how specialization works for indie consultants, how to specialize, and what to be prepared for along the way. It's free (no opt-in required) and useful.
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Best Articles by Topic

Interested in something specific? Here are some of my best work on specific topics:

 

Better Leads and Lead Quality Through Specialization

 

Generate Leads For Specialized Expertise-Driven Services

 

Increase Profitability By De-Coupling Time From Revenue

 

Cultivate Intellectual Property As An Independent Consultant

Read My Book

If you like what you’ve read, I recommend my book, The Positioning Manual for Technical Firms.
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Useful Services

Experiential Learning Workshops

The Core Skills workshops offer experiential learning based on principles that work broadly and effectively within the context of a differentiated, profitable, expertise-driven services business.
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The Expertise Incubator

In TEI, we learn by doing. As a group, we face a series of 3 challenges, spending 3 months focusing on a challenge before moving on to the next. The challenges produce both the substance and artifacts of economically valuable expertise.
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A Few Useful Tools

Tool: Specialization Examples

I’ve profiled some dev shops (as well as agencies and other types of consultants) based on their web presence. Most are specialized in some way, and I hope these examples help you better understand how to market your specialized services. A few of these are clients of mine; most are not.
See Specialization Examples

Tool: Dev Shop Marketing Briefings

For a while I ran monthly webinars that presented a brief educational presentation followed by Q&A. These are of varying up-to-date-ness, but I want you to have access to them because many of them are still useful.
See Dev Shop Marketing Briefings

Some Free Email Courses

Coder2Consultant Course

Want to know how to get paid for more than just your code? Take your understanding to the next level with a short email mini-course
See Coder2Consultant Course

Positioning Crash Course

Want to know how to increase your power with clients and transform your marketing? Take your understanding to the next level with a short email mini-course.
See Positioning Crash Course

The Complete Archives

Still not enough? Here’s all 980+ articles I’ve written since 2015.
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