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My work helps you with 4 problems. I’m primarily focused on current and aspiring independent consultants, but self-employed people in almost any services profession (freelancers, software developers, etc.) can benefit:

  1. I’m a generalist, and realize I’m all over and not good at any of the things, maybe I see my work being commoditized or my platform dying, or maybe COVID has cut my business in half; what do I do now? Solutions for generalists.
  2. I’ve specialized, and I’m trying to figure out lead generation but a lot of the advice seems wrong for expertise-driven services. Lead generation solutions for specialists.
  3. I’ve figured out lead generation and I’m working on increasing profitability, and I want to experiment with ways to de-couple my revenue from my time. Profitability increasing solutions for specialists.
  4. I’m focused on more advanced consulting challenges like developing intellectual property, and I want to learn about solo business owner-friendly ways of cultivating and monetizing intellectual property. IP solutions for specialists.

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