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"I feel bad not paying you for this email! This is amazingly valuable content that you sent me."
Sasha Jolich, SDA Software Associates
"You can't position yourself. You just can't. You must get outside input. And there's no better person to get it from than Philip Morgan."
Jonathan Stark, author of Hourly Billing Is Nuts
"Philip's pre-engagement questionnaire was gold! I learned a ton going through the process of filling it out. I would have paid for that alone. After our one hour strategy call with Philip, we decided to focus our agency on SEO work for mid-sized and start-up tech companies---and we're excited about it! We are starting to get speaking engagements because of our new niche. We are big fans of yours Philip and received so much value from hiring you!"
Dale Bertrand, President, fire&spark Ecommerce Marketing
"Philip & his team did some great work for Siftware, helping us figure out our particular niche, working with us to understand what pains our prospective clients might have and showing us how we could communicate our value offering in a way that proved we could remove those pains.
So much more than a copywriting project; it was more like a marketing boot-camp."
Darren Beale, Owner, Siftware
Too many to list them all here...
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Words to Live By
The smaller your focus, the bigger it is.
Specialization is a voluntary narrowing that is in service of a future wider impact.
Your work is important.
List size is a vanity metric.
Profit over revenue.
Skill creates deliverables; expertise creates impact.
Profit is a lagging indicator of impact.
Conversations first, automation later. Resist premature automation at all cost.
Sorry, but you’re in a relationship business. 🙂
Replace assumptions with data.
Expertise is both the cause, and the effect, of marketing done right.
“Your marketing itself must be valuable.” - Gary Bencivenga
Give a shit. Be extravagantly generous yet focused with your shit-giving.
Do not make long-term financial decisions based on what is happening with a single client.
Skill satisfies; expertise delights.
"I am a walking affirmation that imagination and focus and patience gets you closer to your aspiration." - Black Thought
