Outcome: Deeper expertise in the business; more authority in the market.

Method: Structured challenges and experiential learning.

Hi, I’m Philip Morgan.

My work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive.

I have helped thousands of indie consultants use specialization to find a beachhead that leads to greater visibility, profitability, expertise, and success.

I’m also fascinated by those who cultivate valuable self-made expertise outside the narrow confines of the licensed professions, and I construct group challenges and experiential learning experiences that help my clients cultivate this kind of expertise.

My Book on Positioning

Everybody says you should specialize, but the decision feels arbitrary, overwhelming, or frightening. You see the benefits for others (their value proposition is so clear!), but can’t see how to get your business there. The Positioning Manual for Indie Consultants will help.


I lead two workshops that use experiential learning to help you decide how to specialize, and cultivate a point of view.

The Expertise Incubator

The Expertise Incubator is a framework for cultivating valuable expertise and a community of practice.


My coaching helps early-stage experts build a brand, formalize IP, or make a strategic shift in the marketplace.

I explore potential coaching relationships by diving in and seeing how we both respond to it. There are 4 “diving in” slots per month. These cost $0 plus your willingness to seek risk and productive discomfort. The coaching beyond that is a paid offering.

A comprehensive guide to specializing an indie consulting business

This detailed guide — aside from my book — is the most comprehensive description of how specialization works for indie consultants, how to specialize, and what to be prepared for along the way. It’s free (no opt-in required) and useful.


Recently I put together a 7-part email course that speaks to many of the issues you’ll face as you become a self-made expert. A significant theme of this email course is that many of us enter the world of consulting through the side door, meaning we’re not handed the credibility we need as a result of parachuting out of a job at a big consulting firm; instead we have to build that credibility (and the underlying expertise) ourselves.