The Expertise Incubator is a framework for cultivating valuable expertise and a community of practice. We learn by doing. As a group, we face a series of 3 foundational challenges, spending 3 months focusing on a challenge before moving on to the next.
The challenges produce both the substance and artifacts of economically valuable expertise. The substance is a fluid command of your area of expertise, a point of view you can comfortably articulate, proprietary research, and valuable intellectual property. The artifacts are a body of work and an audience that sees you as an authority.
You can participate in TEI as a paying member, or a member in spirit. You do gain access to resources when you pay to join a cohort: a Slack group which is the digital connective tissue of our community, and a valuable corpus of knowledge and best practices organized in a private wiki.
But mostly, you gain access to a group of fellow practitioners; other remarkable business owners who have also embraced these 3 challenges. You also gain access to a powerful “skin in the game” effect from the relatively small financial commitment and the relatively large personal commitment you make to facing the challenges at the core of this program.
The Expertise Incubator applies extremely productive pressure to each member. The expertise you cultivate in the 9 months of the program is diamond-like in its beauty and value.
Those three challenges are the core of this program because they represent the 80/20 sweet spot of building authority and economically valuable expertise. There’s other stuff you can do to build this kind of rare, valuable expertise, but there are not other things that offer as much leverage.
Think about it like reducing bodyweight and regaining physical fitness after a period of being out of shape. There are lots of things you could do, but only two things most experts agree you must do: 1) build strength through progressive overload strength training and 2) maintain a caloric deficit. This program is like that, but for your business.
If you join a TEI cohort, you, I, and the rest of your small group will meet via Zoom video call once per week for 90 minutes to discuss progress, troubleshoot roadblocks, and share learnings.
As we do so, we will be guided by 3 ideals:
Self-employed professionals who look like this:
Different times for each Foundations Program cohort. I spend aseveral weeks assembling each cohort from among those who express interest, then I poll the group to find a meeting time that works for everybody. We meet at whatever that time is on a weekly basis unless I’m traveling or on vacation in which case you still meet without me and with a designated facilitator (one of your group) in my place.