Hi, I'm Philip Morgan. I help digital agencies and dev shops intercept more opportunity.
Typically this involves:
- Clarifying your focus (if needed), so your marketing can work more efficiently
- Removing obstacles to conversions and conversations with prospects
- Defining the audience of buyers you want to reach
- Defining and executing appropriate lead generation activities to become known and memorable to this audience
I offer done-for-you services and I have a lot of published writing about this stuff.
If you'd like to start a conversation about working with me, please email me.
Glad to have you here,
--Philip.
The Positioning Manual for Indie Consultants
Everybody says you should specialize, but the decision feels arbitrary, overwhelming, or frightening. You see the benefits for others (their value proposition is so clear!), but can't see how to get your business there. The Positioning Manual for Indie Consultants will help.
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A Comprehensive Guide To Specializing A Consultancy, Agency, Or Dev Shop
This detailed guide — aside from my book — is the most comprehensive description of how specialization works for services business, how to specialize, and what to be prepared for along the way. It's free (no opt-in required) and useful.
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The Point Of View Guide
Maybe somewhere along the way you've been admonished to have or express a point of view. Maybe you see others who have a distinctive, clear, powerful POV and want the same for yourself. If either of these motivations cause you to wonder exactly how you arrive at having a distinctive, clear, powerful POV, then this guide is for you.
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