INSIGHT FOR INDEPENDENT CONSULTANTS

I’d like to help you thrive as an indie consultant

My Indie Experts email list is a place where I do that. If getting better at attracting opportunity via your expertise is interesting to you, please join. Two ways to get this insight; inbox or RSS:


    Brief break

    Imagine that you are having a house built for you. The electrical contractor approaches you at the beginning of the project and says, “So…. what voltage are you thinking for this house? A lot of my clients recently have been going with 88 volts because they like the sound of…

    Average but trustworthy

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Institutions and service providers

    Institutions are so large and solid that they create their own “gravitational field”. Service providers respond to the “gravitational field” of market demand and opportunity. Many of the crises that organizations are suffering these days flow from their need to transition from institution to service provider status. It painful and…

    How normal people earn trust

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Some people are freaky-good at earning trust

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    We are average at earning trust

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Things Built; Risks Taken

    Here’s a quick rundown of interesting stuff along the lines of building and taking risks. TEI member Guillaume Wiatr is offering a workshop on strategic narrative from late July – August 2021: https://www.metahelm.com/the-strategic-narrative-workshop/ Guillaume used this process that I recently wrote up to bootstrap his design process for the workshop:…

    Flinching

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Risk

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    Fundamental marketing labor

    Overview Of Main Points In “The Positioning Manual for Indie Consultants”The thing about booksVisibility and trustQuintile A buyersThe king gets hungryRented and owned visibility infrastructureOwned visibility infrastructureFocus and visibility5 ways of focusingPlatform specializations and thought leadershipThe 3 visibility method categoriesFundamental marketing laborRiskFlinchingWe are average at earning trustSome people are freaky-good…

    1 2 113