INSIGHT FOR INDEPENDENT CONSULTANTS

I’d like to help you thrive as an indie consultant

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    What kind of event is this?

    Pop quiz: what kind of event is this? 90m lengthHeld using ZoomFree Is this a marketing webinar, a free workshop, or ??? A TEI member recently held a free workshop. Registration numbers were OK but attendance was low both in terms of numbers and the motivation of those who showed…

    I have lost count

    I have lost count of how many times I have tried to write the same explainer about brand vs. direct response marketing for the indie consultant context. The first one was 10,151 words in length: https://htmlpreview.github.io/?https://raw.githubusercontent.com/philipmorg/Marketing-For-Self-Made-Experts/master/chapters/temp-Marketing-for-self-made-experts.html The most recent one is 5,447 words: https://philipmorganconsulting.com/pov/brand-marketing-and-direct-response-marketing-for-indie-consultants/ There have been intermediate attempts as…

    The Rogers Curve

    This is the Rogers curve, from the well-worth-reading book “Diffusion of Innovations” by Everett Rogers: This is also the Rogers curve: Source: https://www.youtube.com/watch?v=fW8amMCVAJQ Knowing where you and those you serve are situated on the Rogers curve is worth the introspection. -P (Thanks to several people for mentioning this video to…

    Vertical Volatility

    This article from Animalz is relevant: https://www.animalz.co/blog/vertical-volatility/ I’ve been talking about open and closed systems a bit here. I’m doing my normal thing: cowpathing my way to clarity on a topic, or at least stability in the terms I use to discuss it. With the topic of specialization/positioning, we have…

    A workshop on serverless testing starts this week

    Paul Swail did some small-scale research last year, driven by this question: “What are the benefits and pains caused by adopting serverless technology?” His findings included a clear number 1 pain point: debugging and maintenance. Paul befriended his market’s uncertainty and answered it with a workshop on serverless testing. He…

    The Wicked7

    At the bottom of every email, I ask y’all to share your stories of building and investing. This one came in recently: The Wicked7 It’s a crowdsourcing project to tackle a set of urgent problems of the world, getting together business, academia and people. It’s for everyone. Cool, risky and…

    Walk into a bar together

    A manifesto, Christopher Alexander’s “A Pattern Language”, a point of view on strategy and narrative, and a consultant walk into a bar together. OK, this is where I admit to not being smart enough or a good enough writer to finish the joke I’ve set up. That’s OK, because this…

    Bullshit is exhausting

    So I’m guesting on this really nice dude’s podcast and I hear myself say… one of those things. One. of those. things. One of those things that sounds great to say but afterwards you wonder if it’s 100% true. The host, Peter Benei, was asking about daily publication and had…

    What impedes improvement?

    This piece, about the economist Thomas Sowell, has stuck with me for months after reading it. In particular, this: “Standards of living far below what we would consider to be poverty have been the norm for untold thousands of years. It is not the origins of poverty which need to…

    “2 Oxen or 1,024 Chickens”

    There are at least 2 delightful things about this little story about Seymour Cray, the designer of the Cray supercomputer: Cray had always resisted the massively parallel solution to high-speed computing, offering a variety of reasons that it would never work as well as one very fast processor. He famously…

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