INSIGHT FOR INDEPENDENT CONSULTANTS

I’d like to help you thrive as an indie consultant

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    I would write about marketing more

    I would write about marketing more if that would help my audience “do better marketing”. As it turns out, doing good marketing is the second-order consequence of doing other things well. And so I write about those other things instead — the causes rather than the effects — knowing that…

    Do right… but not right now

    “Oh me, oh my-ohLook at Miss OhioShe’s a-running around with her rag-top downShe says, I want to do right but not right now.” —Gillian Welch, “Look At Miss Ohio” You certainly have standards. Some questions about them: Can/do you relax them? Are there principles or heuristics that guide when you…

    Everything All The Time

    A core problem of the Internet is information oversupply. Despite this, there are still opportunities to earn visibility online. A list: Be more useful. This requires market insight, so that you know what would be more useful to a group of people. Be a match for an information-filtering heuristic: “Who…

    By-products

    Sometimes the thing we want is the by-product of doing something we don’t want to do. Being able to articulate a clear, powerful point of view (POV) can be the by-product of publishing a lot.  There are other ways to arrive at a good POV, but I’ve seen publishing a lot get…

    A 10-year overnight success

    I love a good 10-year overnight success story. In a recent TEI call, a member shared one. Here’s the timeline: The year 2013: Matthew Skelton creates language for an idea, calls it DevOps Topologies. Around 2016: Matthew publishes the idea to this website: https://web.archive.org/web/20160305153422/http://web.devopstopologies.com/ 2019: Idea becomes this book: https://smile.amazon.com/Team-Topologies-Organizing-Business-Technology/dp/1942788819…

    Losing battles

    Would you intentionally choose to fight a losing battle? Admirable people do this all the time. Depends on how you define “victory”. If victory is 100% of your market radically changing for the better, every battle is probably a losing battle. If victory, on the other hand, is a small…

    What is structural intelligence?

    A good referee is structurally smarter than the players in the game. The ref is outside the action but close enough to it to observe infractions. A good coach is structurally smarter than the player they’re coaching. The coach is not inside the player’s body, so they can see how…

    Value creation, swagger, and arrogance

    Certain artists understand entrepreneurship and value creation better than many business people. Nick Cave is in that group. He writes one of my favorite email lists, and this is an excerpt from a recent letter: I just wasn’t that talented. I couldn’t play an instrument as well as most other musicians, I…

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