INSIGHT FOR INDEPENDENT CONSULTANTS

I’d like to help you thrive as an indie consultant

My Indie Experts email list is a place where I do that. If getting better at attracting opportunity via your expertise is interesting to you, please join. Two ways to get this insight; inbox or RSS:


    Focus and visibility

    Spear. Needle. Niche. Beachhead. These are the words used to describe how a narrow focus leads to leverage in our efforts to earn visibility for our work. They all describe going narrow, small, and focused to increase impact. It’s easier to narrow the area over which we apply force than…

    Owned visibility infrastructure

    You can ride astride a platform to gain visibility. You can rent infrastructure from which to earn visibility. Or… you can build that infrastructure yourself and own[1] it. Owned visibility infrastructure includes: An authoritative website An email list A community Event(s) “Owning” an idea We like owned visibility infrastructure primarily…

    Rented and owned visibility infrastructure

    The easiest way to earn visibility is to latch onto a platform right before it explodes in popularity. This approach to earning visibility comes with the serious risk of a forced evolution from innovative to efficient business unless the platform remains an open-ish system. Many of us would prefer to…

    I was on a podcast!!!!!

    Apparently I like to wait to promote my own podcast guest appearances juuuuuuust long enough to forget exactly what I actually covered. It was apparently something about specialization beachheads, but I probably also spoke about other topics, like working in public and brand marketing for consultants, that I’m currently interested…

    Writing publicly

    Back in late April, a list member wrote with this question: You write a lot about the act of writing in public. So far I have tried to write daily and had progress there but I do it privatley. I find that I have tendecy for procrastination about doing stuff…

    Upcoming Indie Experts events

    I want to invite you to some upcoming Indie Experts community events. Presenting is a wonderful forcing function for clarity of thought. It’s an opportunity to fire up that intellectual fractional distillery and draw out the high-octane parts of your thinking. So, I invite folks who are part of TEI…

    The king gets hungry

    Marketing is earning visibility and trust, and the easiest way to earn visibility is to latch onto a platform right before it explodes in popularity. A platform can be: A business process framework (i.e., EOS, 3HAG, Six Sigma, Agile, Lean, TDD) A programming language (i.e., Python, Ruby, C#) A software…

    Quintile A buyers

    Urgency attracts urgency. Most of us get motivated to learn how to “do marketing” after it’s too late to do it the right way, so we pursue Quintile A buyers using direct response marketing. Metaphorically, we’re the first little pig, building marketing the cheap and fast way, out of straw….

    Visibility and trust

    The primary error I made in the first version of what is now The Positioning Manual for Indie Consultants was to portray specialization as a standalone superpower, divorced and free of any kind of interdependence on context. Nevertheless, the book inspired folks to specialize, and that transformed some businesses for…

    The thing about books

    I recently finished writing a book. Those of you who have been loitering around my little corner of the Internet for a while know this. I have whined endlessly about the rewrite of The Positioning Manual for Technical Firms to this email list. 🙂 You may not know, however, that…

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