Research Notes
By Philip Morgan
The Value Of Information
2023-04-04
If information is likely to be costly or difficult to gather, assume it has low information value unless you can build a pretty strong case that it actually does have high value.
How do we design good small-scale research questions?
2023-03-07
Because when we start a small-scale research (SSR) initiative we don't know what we don't know, we often intentionally structure our question 'badly' and 'wastefully' in order to learn how to better structure it.
Is research bad because recruiting is hard, question
2023-02-24
Lots of what can make research expensive or difficult isn't actually needed to make it useful *in our context* -- that context being the indie developer, consultant, or small firm that wants to reduce the uncertainty of a consequential question.
Back on the horse
2022-08-20
A small-but-big-for-me breakthrough that unblocked a research project; also a giveaway for free tockets to a business conference this Fall.
Buddhist Thought Leadership
2022-06-29
Just a quick share today of an article that gives an unexpected example of thought leadership.
A good POV example
2022-04-27
Expertise can be reactive. It responds to the particulars of a client problem. Expertise co-exists with 'well, it depends'. POV is removed from the particulars of any one client's problem(s).
Songs with children's choirs
2022-04-26
We are pretty universally terrible at estimating beyond our direct experience, apparently.
A beautiful example of writing up SSR findings
2022-04-11
This is a really beautiful example of doing 3 things: showing a) enthusiasm for the research -- both the question and the in-progress answer, b) humility about the methods and their efficacy, and c) belief in the value of the work, constraints and all.
Feedback Request: Survey questions on RFP-less consulting projects
2022-04-06
If you've got some time, I'd love for you to look at my proposed survey questions on RFP-less consulting projects and provide feedback.
There are 2 markets
2022-04-05
If we use email marketing or other personal forms of marketing, we do well to remember there are 2 markets.