Resources and job aids that help you specialize, generate leads, and cultivate valuable IP
Tool: Risk Profile Self-Assessment
You should seek as much risk as you comfortably can over the course of your career. This simple heuristic helps you maximize career-long impact, both in your work and in your bank account.
This risk profile self-assessment tool will help you understand how much risk you can comfortably seek.
Tool: Specialization Examples
I’ve profiled some dev shops (as well as agencies and other types of consultants) based on their web presence. Most are specialized in some way, and I hope these examples help you better understand how to market your specialized services. A few of these are clients of mine; most are not.
Tool: Positioning Crash Course
Want to know how to increase your power with clients and transform your marketing? Take your understanding to the next level with a short email mini-course.
Tool: Coder2Consultant Course
Want to know how to get paid for more than just your code? Take your understanding to the next level with a short email mini-course
Tool: Trust Velocity
Most advice about generating leads is missing critical information about whether trust is also being built. That’s why I profiled 46 B2B lead generation techniques based on their trust velocity, the effort required to implement them, and how suitable they are for a freelancer or dev shop just starting out with lead generation and needing fast results.
Tool: Dev Shop Marketing Briefings
For a while I ran monthly webinars that presented a brief educational presentation followed by Q&A. These are of varying up-to-date-ness, but I want you to have access to them because many of them are still useful.