Resources and job aids that help you specialize, generate leads, and cultivate valuable IP
Specialization and Positioning Tools for Indie Consultants
The Positioning Manual for Technical Firms is the only step-by-step manual to help you move from struggling generalist to in-demand specialist with minimum risk and maximum speed.
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Lead Generation Tools for Indie Consultants
Not all lead generation approaches are the same. Some build trust rapidly, other's don't. Some are genre-appropriate for your ideal client, some aren't. Use this calculator to determine which ones are best for your business.
I’m a big fan of disintermediated lead generation approaches, or ones where your access to an audience is mediated via a personal relationship with the human being who is the audience gatekeeper. Google leveraging it’s monopoly position in search only amplifies my appreciation for disintermediated lead generation approaches. This, from Seth Godin, talks about Google…
Is selling your services more like popping popcorn or pushing toothpaste through a tube? Hey, it’s Philip, and I’m back with the last installment of a short series on the idea of CRMs. Not a how-to article on CRMs, but one on the thinking behind them. No regular buying process There are several reasons why…
IP Development Tools for Indie Consultants
Back in May, I started an experiment I referred to as “survey marketing”. Today I want to wrap that all up in a bow. This will be what I hope is the kind of naval-gazing email at least some of you can learn something from. A “learn from my mistakes” email. 🙂 What I did…
FINALLY. 🙂 Finally, I’ve fixed my inconsistent coding of the survey responses from my LinkedIn sample, and have something to say about this little bit of research. Let’s start with the core question: how do self-employed software developers invest in their career? Let’s focus on the top 3 methods of investment, and differentiate between my…