CPP 141: The Product *Is* The Marketing

Philip Morgan

With my clients, marketing is this extra burden. It's this other business function that requires work, learning, investment, and discipline. It's this extra job above and beyond service delivery, there's nobody to delegate it to, and even if there was it would be a multi-year apprenticeship rather than a simple task delegation.

But what if it wasn't? What if it wasn't an extra job; what if it was bundled with the service delivery? What if the service delivery itself was the marketing?