CPP 026: Verticals, Horizontals, and Audiences Philip Morgan Download this episode's audio file (MP3). What's the difference between a market vertical, a horizontal, and an audience?
Join Research Notes List 80% notes and updates on my research into indie consulting and thought leadership; 20% random stuff. I share both process and results. Join up:
Get Article Updates Updates when there are new articles about specialization, lead generation, and thought leadership; no more than 1x/week, usually less: