Did you know Jim Thornton built something like a private version of Google.com's search engine using a combination of serverless code, Screaming Frog, and Neo4j? In this conversation that touches on, among other things, the marketing caste system, Jim explains why he did this and how this played into his self-made expertise journey.

Very important links:

• https://inboundfound.com/
• https://inboundfound.com/emails/