Dev Shop Marketing Briefings

Video trainings to help you build your dev shop pipeline

If you want to build a robust pipeline of work for your custom software development business, you will find the video briefings below very valuable.

This is a podcast feed where you can listen to audio of Dev Shop Marketing Briefings: https://rss.simplecast.com/podcasts/1150/rss

Marketing Partnerships

Duration: 1h27m

Liston Witherill teaches you how to cultivate marketing partnerships that get your work, ideas, book, etc. exposed to a much larger audience than you have access to on your own.

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Getting Started in Technical Training

Duration: 1h34m

Reuven Lerner teaches you how you can get started in providing technical training services. This can be an excellent way to diversify and increase revenue.

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LinkedIn Lead Generation for Specialized Dev Shops

Duration: 1h25m

Jake Jorgovan teaches you how to generate leads from LinkedIn. Only works for specialized businesses, cuts out the overwhelm and wasted time of LinkedIn.

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Specializing With Little or No Relevant Proof

Duration: 1h30m

Learn how you might specialize even if you have little or no relevant proof.

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Increasing Service Profitability

Duration: 1h29m

Pia Silva describes how she dramatically increased her service profitability by offering less to her clients

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Your First Digital Product

Duration: 1h30m

This interview with Josh Doody surfaces a bunch of important issues for those who want to build, launch, and market their first digital product.

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Marketing to a Horizontal Market

Duration: 1h30m

This interview with Elliot Murphy will help you understand how to market successfully to a horizontal market (one where you’re focused on a specific problem, not a specific industry).

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Content Marketing

Duration: 1h29m

Frank Rietta shows you how he used content marketing to generate leads for his specialized Rails security services.

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Positioning in 1 Picture

Duration: 1h28m

Confused by positioning? This presentation will simplify it down to 1 picture.

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Using IRL Teaching to Generate Leads

Duration: 1h27m

This presentation and Q&A session by Liston Witherill will give you a very practical understanding of how to use in real life (IRL) teaching to generate leads for your services, including actual ROI numbers from Liston’s experience.

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Lead Gen Trust Velocity

Duration: 1h07m

To build a robust pipeline of business, you need to generate leads and build trust. Learn how to do both.

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