If you want to build a robust pipeline of work for your custom software development business, you will find value in the briefings below.
Liston Witherill teaches you how to cultivate marketing partnerships that get your work, ideas, book, etc. exposed to a much larger audience than you have access to on your own.
Reuven Lerner teaches you how you can get started in providing technical training services. This can be an excellent way to diversify and increase revenue.
Jake Jorgovan teaches you how to generate leads from LinkedIn. Only works for specialized businesses, cuts out the overwhelm and wasted time of LinkedIn.
Learn how you might specialize even if you have little or no relevant proof.
Pia Silva describes how she dramatically increased her service profitability by offering less to her clients
This interview with Josh Doody surfaces a bunch of important issues for those who want to build, launch, and market their first digital product.
This interview with Elliot Murphy will help you understand how to market successfully to a horizontal market (one where you’re focused on a specific problem, not a specific industry).
Frank Rietta shows you how he used content marketing to generate leads for his specialized Rails security services.
Confused by positioning? This presentation will simplify it down to 1 picture.
This presentation and Q&A session by Liston Witherill will give you a very practical understanding of how to use in real life (IRL) teaching to generate leads for your services, including actual ROI numbers from Liston’s experience.
To build a robust pipeline of business, you need to generate leads and build trust. Learn how to do both.