Dev Shop Marketing Briefings
Video Training to Help You Build Your Dev Shop Pipeline
Marketing Techniques That Work for Expensive, High-Trust Services
If you want to build a robust pipeline of work for your custom software development business, you will find the video briefings below very valuable.
This is a podcast feed where you can listen to audio of Dev Shop Marketing Briefings: http://philipmorganconsulting.dropmark.com/341572.rss
Increasing Service Profitability
Duration: 1h 29m
Pia Silva describes how she dramatically increased her service profitability by offering less to her clients. View now >>
Content Marketing
Duration: 1h 30m
Frank Rietta shows you how he used content marketing to generate leads for his specialized Rails security services. View now >>
Using IRL Teaching to Generate Leads
Duration: 1h 27m
This presentation and Q&A session by Liston Witherill will give you a very practical understanding of how to use in real life (IRL) teaching to generate leads for your services, including actual ROI numbers from Liston's experience. View now >>
Building Better Outreach Lists
Duration: 1h 32m
This presentation and Q&A session by Kai Davis will help you understand how to build better outreach lists to get better results from your market research or outbound marketing efforts. View now >>
Email Marketing Mindset
Duration: 1h 30m
This presentation helps you prepare for the critical mindset issues around using email marketing successfully. View now >>
Outbound Marketing
Duration: 1h 31m
Jake Jorgovan teaches you how to use outbound marketing to get great clients. View now >>
Your First Digital Product
Duration: 1h 30m
This interview with Josh Doody surfaces a bunch of important issues for those who want to build, launch, and market their first digital product. View now >>
Marketing to a Horizontal Market
Duration: 1h 07m
This interview with Elliot Murphy will help you understand how to market successfully to a horizontal market (one where you're focused on a specific problem, not a specific industry). View now >>
Positioning in 1 Picture
Duration: 1h 28m
Confused by positioning? This presentation will simplify it down to 1 picture. View now >>
Lead Gen Trust Velocity
Duration: 1h 07m
To build a robust pipeline of business, you need to generate leads and build trust. Learn how to do both. View now >>
The Positioning Archetypes
Duration: 60m
There are 6 common market position patterns. I call these the Positioning Archetypes. Learn about them here. View now >>
Getting Published
Duration: 1h 07m
Carl Friesen teaches you how to get published in authoritative niche publications. View now >>
Lead Generation Resources for Your Custom Software Development Business
The absolute best resource I have to help you build an effective, repeatable lead generation infrastructure for your custom software development shop is my email list. Every weekday you'll get a Vitamin B shot of value for your business.
You'll also get invited to join future Dev Shop Marketing Briefings live so you can get realtime answers for your questions. I don't announce these to the public. Joining my email list is the only way to get invited to these live events.
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