Marketing Techniques That Work for Expensive, High-Trust Services
If you want to build a robust pipeline of work for your custom software development business, you will find the video briefings below very valuable.
This is a podcast feed where you can listen to audio of Dev Shop Marketing Briefings: https://rss.simplecast.com/podcasts/1150/rss
Liston Witherill teaches you how to cultivate marketing partnerships that get your work, ideas, book, etc. exposed to a much larger audience than you have access to on your own.
Reuven Lerner teaches you how you can get started in providing technical training services. This can be an excellent way to diversify and increase revenue.
Jake Jorgovan teaches you how to generate leads from LinkedIn. Only works for specialized businesses, cuts out the overwhelm and wasted time of LinkedIn.
This interview with Elliot Murphy will help you understand how to market successfully to a horizontal market (one where you're focused on a specific problem, not a specific industry).
This presentation and Q&A session by Liston Witherill will give you a very practical understanding of how to use in real life (IRL) teaching to generate leads for your services, including actual ROI numbers from Liston's experience.
This presentation and Q&A session by Kai Davis will help you understand how to build better outreach lists to get better results from your market research or outbound marketing efforts.
Lead Generation Resources for Your Custom Software Development Business
The absolute best resource I have to help you build an effective, repeatable lead generation infrastructure for your custom software development shop is my email list. Every weekday you'll get a Vitamin B shot of value for your business.
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