Dev Shop Marketing Briefings
Video Training to Help You Build Your Dev Shop Pipeline
Marketing Techniques That Work for Expensive, High-Trust Services
If you want to build a robust pipeline of work for your custom software development business, you will find the video briefings below very valuable.
This is a podcast feed where you can listen to audio of Dev Shop Marketing Briefings: https://rss.simplecast.com/podcasts/1150/rss
Marketing Partnerships
Duration: 1h27m
Liston Witherill teaches you how to cultivate marketing partnerships that get your work, ideas, book, etc. exposed to a much larger audience than you have access to on your own.
Getting Started in Technical Training
Duration: 1h34m
Reuven Lerner teaches you how you can get started in providing technical training services. This can be an excellent way to diversify and increase revenue.
LinkedIn Lead Generation for Specialized Dev Shops
Duration: 1h25m
Jake Jorgovan teaches you how to generate leads from LinkedIn. Only works for specialized businesses, cuts out the overwhelm and wasted time of LinkedIn.
Specializing With Little or No Relevant Proof
Duration: 1h30m
Learn how you might specialize even if you have little or no relevant proof.
Increasing Service Profitability
Duration: 1h29m
Pia Silva describes how she dramatically increased her service profitability by offering less to her clients
Your First Digital Product
Duration: 1h30m
This interview with Josh Doody surfaces a bunch of important issues for those who want to build, launch, and market their first digital product.
Marketing to a Horizontal Market
Duration: 1h30m
This interview with Elliot Murphy will help you understand how to market successfully to a horizontal market (one where you're focused on a specific problem, not a specific industry).
Content Marketing
Duration: 1h29m
Frank Rietta shows you how he used content marketing to generate leads for his specialized Rails security services.
Positioning in 1 Picture
Duration: 1h28m
Confused by positioning? This presentation will simplify it down to 1 picture.
Using IRL Teaching to Generate Leads
Duration: 1h27m
This presentation and Q&A session by Liston Witherill will give you a very practical understanding of how to use in real life (IRL) teaching to generate leads for your services, including actual ROI numbers from Liston's experience.
Lead Gen Trust Velocity
Duration: 1h07m
To build a robust pipeline of business, you need to generate leads and build trust. Learn how to do both.
Building Better Outreach Lists
Duration: 1h32m
This presentation and Q&A session by Kai Davis will help you understand how to build better outreach lists to get better results from your market research or outbound marketing efforts.
The Positioning Archetypes
Duration: 60m
There are 6 common market position patterns. I call these the Positioning Archetypes. Learn about them here.
Email Marketing Mindset
Duration: 1h30m
This presentation helps you prepare for the critical mindset issues around using email marketing successfully.
Getting Published
Duration: 1h07mm
Carl Friesen teaches you how to get published in authoritative niche publications.
Outbound Marketing
Duration: 1h31m
Jake Jorgovan teaches you how to use outbound marketing to get great clients.
Lead Generation Resources for Your Custom Software Development Business
The absolute best resource I have to help you build an effective, repeatable lead generation infrastructure for your custom software development shop is my email list. Every weekday you'll get a Vitamin B shot of value for your business.
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