Marketing Techniques That Work for Expensive, High-Trust Services
If you want to build a robust pipeline of work for your custom software development business, you will find the video briefings below very valuable.
This is a podcast feed where you can listen to audio of Dev Shop Marketing Briefings: http://philipmorganconsulting.dropmark.com/341572.rss
This interview with Elliot Murphy will help you understand how to market successfully to a horizontal market (one where you're focused on a specific problem, not a specific industry).
This presentation and Q&A session by Liston Witherill will give you a very practical understanding of how to use in real life (IRL) teaching to generate leads for your services, including actual ROI numbers from Liston's experience.
This presentation and Q&A session by Kai Davis will help you understand how to build better outreach lists to get better results from your market research or outbound marketing efforts.
Lead Generation Resources for Your Custom Software Development Business
The absolute best resource I have to help you build an effective, repeatable lead generation infrastructure for your custom software development shop is my email list. Every weekday you'll get a Vitamin B shot of value for your business.
You'll also get invited to join future Dev Shop Marketing Briefings live so you can get realtime answers for your questions. I don't announce these to the public. Joining my email list is the only way to get invited to these live events.
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