Summary: Specializing With Little or No Relevant Proof

Dear generalist self-employed software developer who would like to specialize,

You face multiple struggles. Deciding how to specialize is one of them. But after that decision is made, you may face an uphill battle when it comes to your credibility.

What if you would like to specialize in a way that is not backed up by a lengthy track record of successful projects? In other words, what if you want to specialize in something that you have limited direct experience with?

There will be a part of your mind that says to you: “You’re out of luck, buddy. Stick with the generalist thing. At least it works, and you won’t have prospects turning you down due to lack of experience.”

To that part of your mind, I say: “Not so fast! There is a way, if you’ll hear me out.”

In this Dev Shop Marketing Briefing (DSMB) I explore how you might specialize even if you have little or no relevant proof.

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