Using IRL Teaching to Generate Leads

Summary: Using IRL Teaching to Generate Leads

I want you to know a few things about this Dev Shop Marketing Briefings guest:

There I was. A 21-year old dorky ass white kid in way-too-baggy pants waiting for my first appearance at the Whisky-A-Go-Go on the world-famous Sunset Strip.

I rehearsed my lines frantically so I wouldn’t forget a single word. And my rap lyrics are *dense.* (think Aesop Rock dense)

Two drinks. Check. Relaxed yet amped. Check.

As I waited in the wings for the promoter to announce my band, she does something unexpected. She calls her twin sister up to the stage and they each light a candle.

The tone becomes way too serious. WTF is going on.

She takes three steps back on stage so she’s just under the 10-foot-wide American flag. Then she does it.

The date is September 14, 2001. She begins singing the National Anthem a cappella in honor of the lives lost.

It was the worst opening act you could imagine. It absolutely killed the energy in the room…

Two minutes later they’re done and she says “And now, Sketchy Randoms have come to rock the house with some acoustic, party-rockin’ hip-hop. Enjoy!”


And that’s a day in the life of a rapper.

That story is from this month’s Dev Shop Marketing Briefing (DSMB) guest speaker Liston Witherill.

I’ve had great success with that lead-gen technique online using podcasts, but I kind of flopped the one time I tried it IRL (wrong audience I think).

Liston, on the other hand, has had great success using IRL teaching to generate great leads for his small digital marketing agency Good Funnel.

At 10m Pacific time on Wednesday, January 25th, Liston spent 30m teaching you how to do the same, then we had a FANTASTIC 60m of Q&A. All of that is presented in the recording above.