The Self-Made Expert Podcast

TSME 162: Denis Oakley

TSME 161: Jonathan Stark Followup

TSME 160: Kyle Bowen

TSME 159: Jim Thornton

TSME 158: John Jantsch

TSME 157: Guillaume Wiatr

TSME 156: Chris Ferdinandi

TSME 155: Seth Erickson

TSME 154: Alastair McDermott

TSME 153: Blair Enns

TSME 152: Gini Dietrich

TSME 151: Jonathan Stark

TSME 150: Josh Brammer

TSME 149: Mike Julian

TSME 148: David C. Baker on his upcoming book on selling advisory services

TSME 147: David C. Baker

TSME 146: It's not that I don't like talking to people...

CPP 145: I want unreasonable things for you in 2021

CPP 144: Stephen Warley on Working For Yourself

CPP 143: Jay Clouse of Freelancing School on... Relationships! (The Business Kind)

CPP 142: Mental blocks to selling advisory services

CPP 141: The Product *Is* The Marketing

CPP 140: Grazing -> Cowpaths -> Roads

CPP 139: Bizdev on 4chan

CPP 138: Market Leadership and Transformation in Independent Consulting Services

CPP 137: Platform = Power = Responsibility

CPP 136: Books, base hits, and homeruns

CPP 135: The Question Stops Here

CPP 134: What's The pH Level Of This Decision?

CPP 133: Zoom and Skype

CPP 132: Do Experts Have To Be Right?

CPP 111: What about the Expert-Generalist market position?

CPP 131: Relationship-Based Specialization

CPP 130: Haitus

CPP 129: Michael Ryan on cultivating specialized expertise in inventory optimization

CPP 128: A portfolio of clients

CPP 127: I'm thankful for the freedom to experiment

CPP 126: Robert Games on finding an expensive problem using the Five Why's

CPP 125: Dale Bertrand on finding an ideal overlap betwen skillset and market

CPP 124: Anthony English on bootstrapping something new

Bonus 001: What you can learn about interviewing from Howard Stern

CPP 123: Andrew Askins on connecting with startups outside the big startup hub cities

CPP 122: A Framework for Deciding How to Specialize

CPP 121: Mike Julian on iterating towards the right market segment

CPP 120: Matt Rogish of ReactiveOps on identifying a market oppoertunity

CPP 119 - Corey Quinn on making a platform specialization work well

CPP 118: Luca Ingianni on generating leads through procrastination

CPP 117: Josh Doody updates us on his narrowed market position 1 year in

CPP 116: Cheryl Janis updates us on her specialization journey

CPP 115: Gene Monterastelli

CPP 114: Mike McDerment

CPP 113: John Warrilow

CPP 112: Mastery and the MED

CPP 110: The Solution Bias

CPP 109: Making an e-book and an educational resource center coexist

CPP 108: Switching Cost

CPP 107: Michael Atkinson on combining a background in food and finance into a specialization on restaurant technology

CPP 106: Robin Knowles on giving companies a competitive advantage by optimizing airflow

CPP 105: Jonathan Stark on moving the needle for software developers

CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2

CPP 103: Bob Lalasz on moving the needle with thought leadership, pt1

CPP 102: Owning a word in the mind

CPP 101: Jason Swett asks a very good question about vertical specialization

CPP 100 - Evan McBroom on moving the needle for churches

CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting

CPP 098: Moving the Needle: Eric White on moving the needle for clients with JTBD research, and also... EMPATHY

CPP 097: Moving the Needle - Alex Vita on moving the needle with web design for photographers

CPP 096: Karl Sakas on moving the needle for creative agencies

CPP 095: Karl Schmieder on specializing in biotech and life sciences

CPP 094: Jim Bond on Finding Entrepreneurial Opportunities

CPP 093: What would you do with these 2 case studies, Philip?

CPP 092: I know it when I see it

CPP 091: Not *that* Rachel Maddow

CPP 090: David C. Baker and I discuss the means by which economically valuable expertise is cultivated

CPP 089: USP vs. UVP vs. Positioning

CPP 088: Difficult Decisions

CPP 087: Planes, risk & automobiles

CPP086: Listener question about multidimensional specialization

CPP 085: Let's talk about risk, baby

CPP 084: You really should check out this guy's podcast

CPP 083: Derek Dysart on happening into a great specialization

CPP 082: Milepost 2 in Garrett St. John's transition from "hands work" to "brain work"

CPP 081: Ben Chiriboga on specialization as an attorney

CPP 080: Mike Borthwick on finding a hole in the market and generating those sweet, sweet startup leads

CPP 079: Dave Ceddia on building a product side-business

CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings

CPP 078: DSMB - Liston Witherill on Marketing Partnerships

CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach

CPP 075: Val Geisler's biggest contract yet a result of specialization

CPP 074: Adam of Tamarlabs talks about transitioning to a horizontal market position

CPP 073: Dorian Ferrari on Lead Generation

CPP 072: What happens to your SEO when you change your website positioning? Kai Davis answers.

CPP 071: DSMB - Reuven Lerner on Getting Started in Technical Training

CPP 070: DSMB - Jake Jorgovan on LinkedIn Leads

CPP 069: The Business of Expertise (part 3)

CPP 068: The Business of Expertise (part 2)

CPP 067: Why Success With No Positioning?

CPP 066: I'm Back!

CPP 65: I Believe But Cannot Prove: Working Out Loud

CPP 064: Drawing That Line in the Sand

CPP 63: The "Satisfaction Gap"

CPP 62: The Taste of Stress

CPP 61: Understanding Specialization in Less Than 10 Minutes

CPP 60: Don't be a Red Kernodle

CPP 059: What Plant Was She Trying to Grow?

CPP 058: Specialization is Two Things

CPP 057: A Seizure and a Mystery

CPP 056: Meet me downstairs?

CPP 055: Just bypass the factory solenoid!

CPP 054: Startling Accuracy

CPP 53: Drip, drip, drip

CPP 052: Garrett St. John on Moving Into Advisory Work, part 1

CPP 051: A Flood of ???

Ep 050: AAAAH! The FEELZ!!!

CPP 049: I Guess That's Life Sometimes

CPP 048: Mugshots and a Crime Scene

CPP 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus?

CPP 046: Expanding and Contracting Service Offerings

CPP 045: The Room Behind Door #3

CPP 044: A Meditation on Specialization and Blue Oceans

CPP 043: Chasing Two Rabbits?

CPP 042: Lost Three Projects to Specialists

CPP 041: From the Shitty Tapes Files

CPP 040: Josh Doody on Narrowing His Positioning, part 1

CPP 039: Three Reasons You Should Get Into the Topsoil Selling Business

CPP 038: But Ours go to 11!

CPP 037: Going Undercover

CPP 036: Competitiveness Between Businesses

CPP 035: A Horizontal Expert Positioning Quandary

CPP 034: Specialization From Day One?

CPP 033: Time for a SERMON

CPP 032: Pooping in Style

CPP 031: Two Thresholds of Expertise

CPP 030: Specialization and Alignment

CPP 029: How do I do market research while I have a full time job?

CPP 028: Failure

CPP 027: How NOT to build an email list

CPP 026: Verticals, Horizontals, and Audiences

CPP 025: The CPP Reloaded

CPP 024: Matt Krause: Starting With a Niche of 6 Clients

CPP 023: Season Wrapup & Ben Krueger: How Can Consultants Use Podcasting to Generate Leads and Revenue?

CPP 022: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus?

CPP 021: Paul Jarvis: Is Saying No Part of Building a Successful Business?

CPP 020: Kai Davis & Philip Morgan: What's the Deal With Active Listening?

CPP 019: Liston Witherill: The Role of Copywriting in Positioning

CPP 018: The One Thing I've Never Heard Anywhere Else About How to Do a Great Interview

CPP 017: Gale Stafford: Should limited information prevent you from positioning your business?

CPP 016: Kenna Cote: What it Takes to Grow a Business in a Tiny Niche

CPP 015: Is Positioning Professional Services Different Than Products? Al Ries Explains.

CPP 014: How Do You Know If You're Really an Expert?

CPP 013: Travis Northcutt & Michael Steele: Can your competition help you choose a niche?

CPP 012: Nick Disabato on Niches, Boredom, and Changing Your Focus After Becoming Known for Something

CPP 011: If I Specialize My Business, Won't I Get Bored?

CPP 010: Jonathan Stark on the Paradox of Choice

CPP 009: What if You Want a List But DON'T Want to Create Original Content?

CPP 002: Eric Davis Was Booked Solid for Months

CPP 006: One Step More Specific

CPP 005: Kurt Elster 8x-ed His Revenue With Positioning

CPP 003: Estimating Market Size Part 1

How big does a niche have to be to be big enough?

CPP 008: Cheryl Janis on the Fear of Positioning

Overcoming fears

CPP 007: Kai Davis on Positioning and Your Audience

CPP 004: Estimating Market Size Part 2

How big does a niche have to be to be big enough? (pt2 of 2)

CPP 001: Introduction to The Paradox