- CPP 001: Introduction to The Paradox podcast
- CPP 004: Estimating Market Size Part 2 podcast
- CPP 007: Kai Davis on Positioning and Your Audience podcast
- CPP 008: Cheryl Janis on the Fear of Positioning podcast
- CPP 003: Estimating Market Size Part 1 podcast
- CPP 005: Kurt Elster 8x-ed His Revenue With Positioning podcast
- CPP 006: One Step More Specific podcast
- CPP 002: Eric Davis Was Booked Solid for Months podcast
- CPP 009: What if You Want a List But DON'T Want to Create Original Content? podcast
- CPP 010: Jonathan Stark on the Paradox of Choice podcast
- CPP 011: If I Specialize My Business, Won't I Get Bored? podcast
- CPP 012: Nick Disabato on Niches, Boredom, and Changing Your Focus After Becoming Known for Something podcast
- CPP 013: Travis Northcutt & Michael Steele: Can your competition help you choose a niche? podcast
- CPP 014: How Do You Know If You're Really an Expert? podcast
- CPP 015: Is Positioning Professional Services Different Than Products? Al Ries Explains. podcast
- CPP 016: Kenna Cote: What it Takes to Grow a Business in a Tiny Niche podcast
- CPP 017: Gale Stafford: Should limited information prevent you from positioning your business? podcast
- CPP 018: The One Thing I've Never Heard Anywhere Else About How to Do a Great Interview podcast
- CPP 019: Liston Witherill: The Role of Copywriting in Positioning podcast
- CPP 020: Kai Davis & Philip Morgan: What's the Deal With Active Listening? podcast
- CPP 021: Paul Jarvis: Is Saying No Part of Building a Successful Business? podcast
- CPP 022: Samuel Hulick: What Happens When You Combine Constraints and a Narrow Focus? podcast
- CPP 023: Season Wrapup & Ben Krueger: How Can Consultants Use Podcasting to Generate Leads and Revenue? podcast
- CPP 024: Matt Krause: Starting With a Niche of 6 Clients podcast
- CPP 025: The CPP Reloaded podcast
- CPP 026: Verticals, Horizontals, and Audiences podcast
- CPP 027: How NOT to build an email list podcast
- CPP 028: Failure podcast
- CPP 029: How do I do market research while I have a full time job? podcast
- CPP 030: Specialization and Alignment podcast
- CPP 031: Two Thresholds of Expertise podcast
- CPP 032: Pooping in Style podcast
- CPP 033: Time for a SERMON podcast
- CPP 034: Specialization From Day One? podcast
- CPP 035: A Horizontal Expert Positioning Quandary podcast
- CPP 036: Competitiveness Between Businesses podcast
- CPP 037: Going Undercover podcast
- CPP 038: But Ours go to 11! podcast
- CPP 039: Three Reasons You Should Get Into the Topsoil Selling Business podcast
- CPP 040: Josh Doody on Narrowing His Positioning, part 1 podcast
- CPP 041: From the Shitty Tapes Files podcast
- CPP 042: Lost Three Projects to Specialists podcast
- CPP 043: Chasing Two Rabbits? podcast
- CPP 044: A Meditation on Specialization and Blue Oceans podcast
- CPP 045: The Room Behind Door #3 podcast
- CPP 046: Expanding and Contracting Service Offerings podcast
- CPP 047: Is Positioning Bigger Than Vertical/Horizontal Market Focus? podcast
- CPP 048: Mugshots and a Crime Scene podcast
- CPP 049: I Guess That's Life Sometimes podcast
- Ep 050: AAAAH! The FEELZ!!! podcast
- CPP 051: A Flood of ??? podcast
- CPP 052: Garrett St. John on Moving Into Advisory Work, part 1 podcast
- CPP 53: Drip, drip, drip podcast
- CPP 054: Startling Accuracy podcast
- CPP 055: Just bypass the factory solenoid! podcast
- CPP 056: Meet me downstairs? podcast
- CPP 057: A Seizure and a Mystery podcast
- CPP 058: Specialization is Two Things podcast
- CPP 059: What Plant Was She Trying to Grow? podcast
- CPP 60: Don't be a Red Kernodle podcast
- CPP 61: Understanding Specialization in Less Than 10 Minutes podcast
- CPP 62: The Taste of Stress podcast
- CPP 63: The "Satisfaction Gap" podcast
- CPP 064: Drawing That Line in the Sand podcast
- CPP 65: I Believe But Cannot Prove: Working Out Loud podcast
- CPP 066: I'm Back! podcast
- CPP 067: Why Success With No Positioning? podcast
- CPP 068: The Business of Expertise (part 2) podcast
- CPP 069: The Business of Expertise (part 3) podcast
- CPP 070: DSMB - Jake Jorgovan on LinkedIn Leads podcast
- CPP 071: DSMB - Reuven Lerner on Getting Started in Technical Training podcast
- CPP 072: What happens to your SEO when you change your website positioning? Kai Davis answers. podcast
- CPP 073: Dorian Ferrari on Lead Generation podcast
- CPP 074: Adam of Tamarlabs talks about transitioning to a horizontal market position podcast
- CPP 075: Val Geisler's biggest contract yet a result of specialization podcast
- CPP 076: Olivier Lambert on DRAMATICALLY improving the results of your cold email outreach podcast
- CPP 078: DSMB - Liston Witherill on Marketing Partnerships podcast
- CPP 077: Alain Chautard on specializing in Angular and increasing profitability through training offerings podcast
- CPP 079: Dave Ceddia on building a product side-business podcast
- CPP 080: Mike Borthwick on finding a hole in the market and generating those sweet, sweet startup leads podcast
- CPP 081: Ben Chiriboga on specialization as an attorney podcast
- CPP 082: Milepost 2 in Garrett St. John's transition from "hands work" to "brain work" podcast
- CPP 083: Derek Dysart on happening into a great specialization podcast
- CPP 084: You really should check out this guy's podcast podcast
- CPP 085: Let's talk about risk, baby podcast
- CPP086: Listener question about multidimensional specialization podcast
- CPP 087: Planes, risk & automobiles podcast
- CPP 088: Difficult Decisions podcast
- CPP 089: USP vs. UVP vs. Positioning podcast
- CPP 090: David C. Baker and I discuss the means by which economically valuable expertise is cultivated podcast
- CPP 091: Not *that* Rachel Maddow podcast
- CPP 092: I know it when I see it podcast
- CPP 093: What would you do with these 2 case studies, Philip? podcast
- CPP 094: Jim Bond on Finding Entrepreneurial Opportunities podcast
- CPP 095: Karl Schmieder on specializing in biotech and life sciences podcast
- CPP 096: Karl Sakas on moving the needle for creative agencies podcast
- CPP 097: Moving the Needle - Alex Vita on moving the needle with web design for photographers podcast
- CPP 098: Moving the Needle: Eric White on moving the needle for clients with JTBD research, and also... EMPATHY podcast
- CPP 099: Stephen Kuenzli on moving the needle for clients with infrastructure consulting podcast
- CPP 100 - Evan McBroom on moving the needle for churches podcast
- CPP 101: Jason Swett asks a very good question about vertical specialization podcast
- CPP 102: Owning a word in the mind podcast
- CPP 103: Bob Lalasz on moving the needle with thought leadership, pt1 podcast
- CPP 104: Bob Lalasz on moving the needle with thought leadership, pt2 podcast
- CPP 105: Jonathan Stark on moving the needle for software developers podcast
- CPP 106: Robin Knowles on giving companies a competitive advantage by optimizing airflow podcast
- CPP 107: Michael Atkinson on combining a background in food and finance into a specialization on restaurant technology podcast
- CPP 108: Switching Cost podcast
- CPP 109: Making an e-book and an educational resource center coexist podcast
- CPP 110: The Solution Bias podcast
- CPP 112: Mastery and the MED podcast
- CPP 113: John Warrilow podcast
- CPP 114: Mike McDerment podcast
- CPP 115: Gene Monterastelli podcast
- CPP 116: Cheryl Janis updates us on her specialization journey podcast
- CPP 117: Josh Doody updates us on his narrowed market position 1 year in podcast
- CPP 118: Luca Ingianni on generating leads through procrastination podcast
- CPP 119 - Corey Quinn on making a platform specialization work well podcast
- CPP 120: Matt Rogish of ReactiveOps on identifying a market oppoertunity podcast
- CPP 121: Mike Julian on iterating towards the right market segment podcast
- CPP 122: A Framework for Deciding How to Specialize podcast
- CPP 123: Andrew Askins on connecting with startups outside the big startup hub cities podcast
- Bonus 001: What you can learn about interviewing from Howard Stern podcast
- CPP 124: Anthony English on bootstrapping something new podcast
- CPP 125: Dale Bertrand on finding an ideal overlap betwen skillset and market podcast
- CPP 126: Robert Games on finding an expensive problem using the Five Why's podcast
- CPP 127: I'm thankful for the freedom to experiment podcast
- CPP 128: A portfolio of clients podcast
- CPP 129: Michael Ryan on cultivating specialized expertise in inventory optimization podcast
- CPP 130: Haitus podcast
- CPP 131: Relationship-Based Specialization podcast
- CPP 111: What about the Expert-Generalist market position? podcast
- CPP 132: Do Experts Have To Be Right? podcast
- CPP 133: Zoom and Skype podcast
- CPP 134: What's The pH Level Of This Decision? podcast
- CPP 135: The Question Stops Here podcast
- CPP 136: Books, base hits, and homeruns podcast
- CPP 137: Platform = Power = Responsibility podcast
- CPP 138: Market Leadership and Transformation in Independent Consulting Services podcast
- CPP 139: Bizdev on 4chan podcast
- CPP 140: Grazing -> Cowpaths -> Roads podcast
- CPP 141: The Product *Is* The Marketing podcast
- CPP 142: Mental blocks to selling advisory services podcast
- CPP 143: Jay Clouse of Freelancing School on... Relationships! (The Business Kind) podcast
- CPP 144: Stephen Warley on Working For Yourself podcast
- CPP 145: I want unreasonable things for you in 2021 podcast
- TSME 146: It's not that I don't like talking to people... podcast
- TSME 147: David C. Baker podcast
- TSME 148: David C. Baker on his upcoming book on selling advisory services podcast
- TSME 149: Mike Julian podcast
- TSME 150: Josh Brammer podcast
- TSME 151: Jonathan Stark podcast
- TSME 152: Gini Dietrich podcast
- TSME 153: Blair Enns podcast
- TSME 154: Alastair McDermott podcast
- TSME 155: Seth Erickson podcast
- TSME 156: Chris Ferdinandi podcast
- TSME 157: Guillaume Wiatr podcast
- TSME 158: John Jantsch podcast
- TSME 159: Jim Thornton podcast
- TSME 160: Kyle Bowen podcast
- TSME 161: Jonathan Stark Followup podcast
- TSME 162: Denis Oakley podcast
- TSME 163: Rob Fitzpatrick podcast
See all tags.