Dev Shop Marketing Briefing

Pia Silva on Increasing Profitability Through Service Redesign

Summary: Pia Silva on Increasing Profitability Through Service Redesign

If you want to make more money, you have some options:

  1. Work more
  2. Charge more
  3. Work less

Option #3 is kind of a trick in that you can’t just work less and make more. Something else has to change to allow you to work less.

That something else is: profitability. If your services are more profitable, then you actually can work less, or shift how you spend your time so you’re doing less client work and more of something else. So actually, your options are:

  1. Work more
  2. Charge more
  3. Work less doing more profitable work

In April’s Dev Shop Marketing Briefing, you’ll be hearing from someone who has chosen option 3 and is doing it successfully.

How did she increase profitability and reduce the amount of work she does?

That’s what you’ll discover during this month’s Dev Shop Marketing Briefing (DSMB) with Pia Silva of Worstofall Design. Her business’s enviable profitability has a lot to do with smart decisions she made about service design and packaging.